Your Ads Are Optimising for the Wrong Number
We are a UK Google Ads and Meta Ads agency for businesses where one sale is worth thousands. We wire your real revenue back into the ad platforms, so they bid for signed contracts, booked patients and profitable orders instead of clicks and form fills.
A partner, not a vendor
Paid marketing is all we do
Paid ads, run by specialists. One goal: your bottom line.
We don't dabble in ten things at once, paid marketing is the entire job. Hover or click on an area below. We pick the channel mix from your business and your numbers, never from what is easiest to set up.
Your dashboard reports clicks. We report the number that pays you.
Most UK PPC agencies optimise Google Ads and Meta Ads to leads, clicks and blended ROAS. We wire your real revenue back into the ad platforms, so campaigns bid for the number your business actually banks. Pick your industry to see the difference.
What your dashboard reports
£48 cost per lead
- Leads this month312
- Clicks8,940
- Surveys that went nowhereUnknown
- Signed installsNot tracked
Solar PPC campaigns optimised to form fills keep buying more form fills, and your surveyors keep driving to dead appointments.
What we report
£1,240 cost per signed install
- Surveys booked64
- Surveys attended41
- Contracts signed18
- Install value tracked£148,600
Signed contracts are fed back into Google Ads and Meta Ads, so the platforms bid for installs worth £5.5k–14k each, not £48 leads.
Google & Meta lead generation for UK solar, heat pump and ECO4 installers, tracked from click to signed install.
What your dashboard reports
£39 cost per enquiry
- Enquiries this month287
- Clicks6,120
- Quotes that turned upUnknown
- Contracts signedNot tracked
Window, bathroom and roofing leads look cheap until your reps drive to appointments that were never real.
What we report
£410 cost per signed contract
- Quotes booked92
- Quotes attended61
- Jobs sold27
- Contract value tracked£296,000
Quote-booked and quote-attended events go back into the platforms, so your home services lead generation buys £10k jobs, not enquiries.
Home services lead generation for UK window & door, bathroom, roofing and driveway companies, tracked from enquiry to signed contract.
What your dashboard reports
6.2x blended ROAS
- Revenue attributed£312,000
- Brand-term sales inside itUnknown
- New customers vs returningNot split
- Profit per orderNot tracked
Blended ROAS is flattered by people who would have bought anyway. It tells you nothing about growth.
What we report
3.4x new-customer ROAS
- New customers acquired1,180
- Profit per order£23.40
- Brand terms separatedYes
- Margin-fed biddingLive
Server-side tracking and margin data feed Google Shopping, PMax and Meta Ads, so your ecommerce PPC scales profit, not vanity revenue.
Ecommerce PPC management for UK Shopify and DTC brands, run on profit per order and new-customer ROAS.
What your dashboard reports
£26 cost per enquiry
- Enquiries this month214
- Consultation no-showsUnknown
- Procedures bookedNot tracked
- Ad-policy complianceAt risk
Clinic campaigns optimised to enquiries fill your diary with no-shows, and one rejected ad can put the whole account at risk.
What we report
£118 cost per attended consultation
- Consultations attended47
- Procedures booked22
- Procedure value tracked£96,400
- Compliant creative100%
Attended consultations and booked procedures are fed back into Google and Meta, inside a fully compliant aesthetic clinic marketing funnel.
Patient acquisition for UK aesthetic clinics and hair transplant clinics, tracked to attended consultations and booked procedures.
What your dashboard reports
£62 cost per form fill
- Form fills this month146
- Cost per click£8+
- Consults attendedUnknown
- Treatment plans acceptedNot tracked
At £8 a click, dental Google Ads optimised to form fills quietly fill your book with NHS-style enquiries.
What we report
£310 cost per accepted treatment plan
- Consultations attended38
- Plans accepted19
- Implant & Invisalign value£127,500
- Avg plan value£6,710
Accepted implant and Invisalign plans worth £2k–25k go back into the platforms, so your dental marketing bids for patients, not form fills.
Google Ads for UK private and cosmetic dentists, tracked from enquiry to accepted treatment plan.
What your dashboard reports
£74 cost per MQL
- MQLs this month203
- MQLs sales ignoredMost
- SQLs createdUnknown
- Pipeline generatedNot tracked
Campaigns optimised to a form fill your sales team ignores will keep buying exactly that form fill.
What we report
£520 cost per SQL
- SQLs this month29
- Pipeline generated£412,000
- Pipeline per £1 spent£27.30
- Deal-stage values fed to GoogleLive
Pipeline stages are imported as conversion values, so your B2B SaaS Google Ads bid for deal quality and closed-won revenue, not MQL volume.
Paid search for UK and EU B2B SaaS, optimised to SQLs and pipeline value instead of MQL volume.
Illustrative figures showing how revenue-tracked PPC reporting works. Real client numbers are shared on a screen share, never invented for a homepage.
Six industries. One method. Pick your door.
Every vertical gets its own Google Ads and Meta Ads playbook, its own page, and its own money number. Hover a tile to see the number we track your PPC to instead of leads and clicks.
Outside these six? We'll say so on the first call — and point you somewhere better.
Five checkpoints that make Google and Meta bid for revenue
Whether we run Google Ads for a solar installer or Meta Ads for a Shopify brand, the route never changes: offline conversion tracking wires your real revenue into the ad platforms, then every pound of PPC budget bids for it.
1Connect
Offline conversion tracking and server-side data feed your real sales back into Google Ads and Meta Ads: signed contracts, booked patients and profitable orders.
2Qualify
Screening is built into the funnel, so the platforms learn from real buyers instead of every form fill.
3Restructure
Campaigns, budgets and bidding are rebuilt around your money number, not around clicks or impressions.
4Creative
Ads written in your buyer's own words, tested against revenue and never against click-through rate.
5Scale
Spend rises only where the cost per sale holds, so growth compounds instead of diluting.
Start · your account today
- 1
Connect
Offline conversion tracking and server-side data feed your real sales back into Google Ads and Meta Ads: signed contracts, booked patients and profitable orders.
- 2
Qualify
Screening is built into the funnel, so the platforms learn from real buyers instead of every form fill.
- 3
Restructure
Campaigns, budgets and bidding are rebuilt around your money number, not around clicks or impressions.
- 4
Creative
Ads written in your buyer's own words, tested against revenue and never against click-through rate.
- 5
Scale
Spend rises only where the cost per sale holds, so growth compounds instead of diluting.
🏁 Revenue you can screen-share
What's true at each checkpoint
Tracking is live, obvious waste is cut, and you see your first honest cost-per-sale numbers, often for the first time ever.
Google and Meta are bidding on revenue signals, not form fills. Cost per signed contract, accepted plan or profitable order is trending down.
The account compounds: scaling budget with predictable payback, and every pound of PPC spend traceable to revenue on a screen share.
Real dashboards, not marketing claims
Actual Google Ads and Meta Ads screenshots from UK ecommerce and lead generation accounts we manage. Every number below is static text you can check against the screenshot, and every screenshot opens full size. Click any dashboard to zoom in.
30 days · UK ecommerce brand · Target-ROAS bidding on Google Shopping and PMax
30 days · UK D2C startup · Maximise conversion value with target ROAS
30 days · UK online retailer · Facebook and Instagram purchase campaigns
30 days · UK B2B services · Lead form campaigns on Facebook and Instagram
Want numbers like these on your own dashboard?
We will pull your live Google Ads or Meta Ads account apart on video and show you exactly where the budget is leaking. Free, personal, and yours to keep even if we never speak again.
Built for some businesses. Wrong for others.
A PPC agency that claims to fit everyone fits no one. Here is exactly who our Google Ads and Meta Ads management works for, and who should not hire us. We would rather lose you honestly on this page than lose you expensively in month two.
Green light if
- One sale is worth thousands, or your average order is £100 and up. High-ticket is where revenue-tracked PPC earns its fee fastest.
- You track your sales somewhere, or you are ready to start. A simple system is enough; we wire it into Google and Meta for you.
- You spend £8k+ a month on ads, or you are ready to. Below that, the data is too thin for the platforms to learn from real sales.
- You are in one of our six industries. Home energy, home services, ecommerce, aesthetics and hair, private dental, or B2B SaaS.
Red light if
- You are a one-person operation. Our retainers only make sense when there is a team to absorb the extra sales.
- You do not want to track sales beyond the ad dashboard. Without your real numbers, we are just another agency reporting clicks.
- Your budget is under £5k a month. You would be paying agency fees that your ad spend cannot pay back yet. Grow first, then come back.
- You are outside our six industries. We will say so plainly on the first call and point you to an agency that fits better.
On the green list all the way down? The free teardown is the fastest way to find out what we would do with your account.
Every Account Built by the Strategist
Hassan Tahir built Global PPC around one method: connect what UK businesses actually sell back into Google Ads and Meta Ads, so every campaign is judged on revenue instead of clicks.
Seven years of UK paid media and 13 active Google and Meta certifications sit behind that method, and Hassan leads strategy on every account personally. You work directly with the strategist, and your budget is treated like his own.
Driving digital revenue for our 71+ satisfied customers
Average Traffic Increase for Clients
FAQs
Looking to learn more about Google & Meta Ads management for your business? Browse our FAQs:
Most PPC agencies optimise your campaigns to leads, clicks and blended ROAS. We wire your real sales back into Google Ads and Meta Ads, so the platforms bid for signed contracts, booked patients and profitable orders instead of form fills. Every account is built by the strategist, and every report shows the number your business actually banks.
Because the method needs deep knowledge of how each industry sells. We work with UK home energy installers, home services companies, ecommerce and DTC brands, aesthetic and hair clinics, private dentists, and B2B SaaS. Each gets its own playbook, its own page and its own money number. If you are outside these six, we will say so on the first call and point you to a better fit.
Offline conversion tracking sends the sales that happen after the click, such as a signed installation contract or an accepted treatment plan, back into Google Ads and Meta Ads. The platforms then learn which clicks become revenue and bid for more of them. Without it, your campaigns optimise for whoever fills in a form, including the enquiries your team never converts.
Honestly: tracking goes live and obvious waste gets cut inside the first 30 days, the platforms start bidding on revenue signals by day 90, and the account compounds from there. Anyone promising page one rankings or guaranteed sales inside a month is selling you the promise, not the outcome. We would rather set a real expectation and beat it.
We record a short personal video pulling your live ad account apart: where budget is leaking, what the platforms are actually optimising for, and what we would change first. It is specific to your account, not a template, and it is yours to keep whether or not we ever work together. One per business, because each one takes real time.
