For UK MCS-certified solar, battery and heat pump installers
Stop buying leads. Start buying installs.
We run Google and Meta ads for UK home energy installers and we plug your actual sales results back into the platforms, so they optimise for signed installs, not cheap enquiries.
A partner, not a vendor
WHY BUSINESSES CHOOSE GLOBAL PPC
We optimise for the revenue in your books, not the leads in your inbox
Most agencies stop at the form fill. We connect what happens after the click the quote, the appointment, the signed contract back into Google and Meta, so the platforms learn to find your buyers instead of your browsers.
Right now we do our deepest work with UK solar, battery and heat pump installers, where the gap between a £48 lead and a £12,000 signed install is where most ad budgets quietly die. But the system is the same wherever a lead has to become real revenue before it counts: if you can tell us what a sale is worth, we can teach your ads to go and buy the next one.
Four Ways to Sell Energy. Four Ways We Run It.
Solar, heat pumps, batteries and grant work look the same from outside, but the survey, the grant and the objection are different in each. Generalist agencies run one campaign for all four. We run the same system four ways. Pick yours:
Ads that sell payback maths, not quote collectors
A one-to-six-week sale decided on trust, payback numbers and whether the surveyor showed up. We track every enquiry to the signed install, so Google learns which postcodes, roofs and audiences actually sign.
Sponsored
Creative built to kill “heat pumps don’t work in the UK”
Heat-loss surveys, radiator sizing, grant paperwork: a six-week pipeline the ad account normally never sees. We connect it end to end, so the platforms bid for the £12k signed contract, not the £55 enquiry.
Sponsored
1.5 million homes with panels and no battery, all asking one question
“Already have solar panels?” is the most precise targeting question in UK home energy. The payback story is live right now: charge at 7p overnight, use at 30p in the evening.
Sponsored
Eligibility filtered before the click, not after the assessor’s visit
Benefit-qualified, EPC-qualified, inside a compliance minefield around “free government scheme” claims. We qualify in the ad and the form, so your assessors only drive to households that pass.
Sponsored
When a grant changes, your ads change within 24 hours.
Every scheme above is a campaign trigger. Your ads learn from signed contracts, and they move at policy speed. While other agencies are still reading the announcement, your account is already spending against it.
Every agency runs Google and Meta. Very few tell them the truth.
We don't dabble in ten things at once, paid marketing is the entire job. Hover or click on an area below. We pick the channel mix from your business and your numbers, never from what is easiest to set up.
THE SYSTEM
One system. Four steps. Same order, every client.
Most agencies optimise ads toward form fills, because that’s all their tracking can see. We build the tracking first. Your pipeline connects to Google and Meta, every signed contract reports back to the campaign that bought it, and from that point the platforms learn to find buyers not browsers. The five steps below run in the same order for every client, with checkpoints at 30, 90 and 180 days.
We analyse your current campaigns, competitors, audience behaviour, and conversion data.
Forms and landing pages rebuilt to filter out tyre-kickers before your team spends time on them. Fewer enquiries, more real ones.
Ads written from your real quotes, objections and jobs the words your buyers actually use and tested every week.
Spend rises only where cost per sale holds. Growth capped by your economics, never by our enthusiasm.
Certified Google & Meta Advertising Experts in the UK
Fully certified Google Partner & Meta Business Partner credentialled across every major Google Ads vertical and Meta's complete Blueprint Professional pathway.
Google Ads Certifications
8 Active LiveMeta Blueprint Certifications
5 Active LiveThree Installers. One Question: What Does an Install Cost?
Solar PV, ECO4 grant work and heat pumps — three very different sales cycles, the same system underneath: connect the pipeline, qualify the enquiry, and make the ad platforms bid for signed contracts.
Signed Install
From £62 broker leads to a known cost per signed install
Half the ad budget went to postcodes and roof types the surveyors kept rejecting — nobody could say what a signed contract actually cost to buy. Connected, survey show rate went from 51% to 74% and installs more than doubled.
Read the Case Study“First agency that ever told us our cost per install. Our surveyors stopped driving to dead appointments.”
— Director, Solar PV Installer (NW England)
Same Spend
Filtering for eligibility before the click, not after the survey
Most enquiries failed ECO4 checks — wrong benefits, wrong EPC band — after the assessor had already booked. Filtered before the click, failed checks fell 58% and cost per completed install fell 46%.
Read the Case Study“Our assessors finally spend their days with households that actually qualify. The difference is the whole business.”
— Operations Manager, ECO4 Installer (Midlands)
Signed Contract
Making the long heat pump sales cycle visible — and cheaper
Six weeks from enquiry to contract — and the ad account saw none of it. Google was bidding for the £55 enquiry, blind to the £12k contract. Connected, installs went from 4 to 13 a month.
Read the Case Study“For the first time the ads know which enquiries became installs. Everything got cheaper from that day.”
— Managing Director, Heat Pump Installer (SE England)
Case studies reflect real client engagements; client names are anonymised at their request. Figures cover the stated engagement period. Performance varies with budget, region, offer and market conditions — past results are not a guarantee of future performance.
Your account has these numbers in it? Let's find them
- 20-minute recorded video of your actual account
- Where the budget is leaking
- No call required
Meet the Specialist Behind Every Campaign
Hassan Tahir founded the Global PPC to fix a frustration he kept running into — ambitious UK businesses handing their ad budgets to junior account managers who had never run a profitable campaign of their own.
He specialises in one thing: high-performance Google and Meta Ads. After years in the channel, Hassan still leads strategy on every account personally — so you work directly with the strategist, someone who treats your budget like his own and is genuinely invested in where your business goes next.
Driving digital revenue for our 71+ satisfied customers
Average Traffic Increase for Clients
FAQs About Google & Meta Paid Ads
Looking to learn more about Google & Meta Ads management for your home energy business? Browse our FAQs:
Google Ads and Meta Ads help home energy companies generate qualified enquiries from homeowners and businesses actively looking for services such as solar panel installation, heat pumps, insulation, EV charging, boiler replacements, and energy efficiency upgrades. Google captures customers with high purchase intent through Search, Shopping, Performance Max, and Local campaigns, while Meta Ads builds awareness, retargets website visitors, and generates leads through Facebook and Instagram. When managed correctly, both platforms work together to deliver consistent enquiries, lower acquisition costs, and measurable ROI.
Global PPC works with businesses across the home energy industry, including:
- Solar panel installers
- Air source and ground source heat pump companies
- Insulation specialists
- EV charger installation companies
- Renewable energy providers
- Boiler replacement companies
- Battery storage installers
- Smart home energy solution providers
- Commercial energy efficiency contractors
Our campaigns are tailored to your services, service areas, target customers, and business goals to maximise lead quality rather than simply increasing website traffic.
Our strategy focuses on attracting customers who are genuinely ready to enquire or purchase. We achieve this through detailed keyword research, location targeting, audience segmentation, conversion tracking, compelling ad copy, high-converting landing pages, AI-powered bid optimisation, and continuous campaign testing. Every campaign is built around measurable business objectives, ensuring your advertising budget is invested in generating profitable enquiries rather than unnecessary clicks.
Google Ads can begin generating qualified enquiries within days of launching a campaign, although optimisation typically improves performance over the first few weeks. Meta Ads often require additional testing to identify the highest-performing audiences and creatives, with noticeable improvements usually occurring within the first one to two months. Our team continually monitors campaign data, refines targeting, and optimises budgets to improve lead quality and return on investment over time.
Success is measured using meaningful business metrics rather than vanity statistics. We track conversions such as phone calls, form submissions, booked consultations, quote requests, and completed sales. Additional metrics include cost per lead, conversion rate, return on ad spend (ROAS), click-through rate, impression share, and overall campaign profitability. With accurate conversion tracking through Google Analytics 4, Google Tag Manager, and Meta Pixel, you always know how your advertising budget is performing.
Global PPC specialises exclusively in paid advertising on Google and Meta. Our team develops data-driven strategies specifically designed to help home energy companies increase qualified leads, improve campaign efficiency, and scale profitably. We combine industry expertise, AI-powered optimisation, transparent reporting, continuous testing, and dedicated account management to ensure your campaigns consistently deliver measurable business growth. Whether you serve a local area or operate nationwide across the UK, we build advertising campaigns focused on generating sustainable, long-term results.
