Aesthetics clinic marketing agency UK

Google & Meta Ads for UK aesthetics clinics, tracked to treatments, not enquiries.

Skin, injectables, laser and hair: we wire your consultations, show-ups and course value back into Google and Meta, so the platforms bid for patients who book.

  • Enquiries tracked through to consultations that show up and treatments that book.
  • Every ad kept within ASA, MHRA, Google and Meta rules. No banned accounts.
  • Reported as cost per booked treatment and returning patient, not clicks.
Google Partner Meta Business Partner 5.0 on Clutch 7 years UK paid media
Get Google & Meta Ads for your clinic
Tell us your treatments and what you spend. Hassan replies with a plan for your clinic and a free teardown.
Reviewed personally by the strategist. No spam, no sales calls unless you ask. Prefer to talk? WhatsApp us.

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Hassan will review your clinic and reply within two working days with a plan for your treatments, plus a teardown of your current account if you have one. In a hurry? Message us on WhatsApp or email hello@globalppc.org.

A partner, not a vendor
Google Partner Meta Business Partner Clutch 13 active Google & Meta certifications Manchester, working UK-wide
Where the budget actually goes

Most of a clinic’s ad budget buys enquiries that never sit in a chair.

When a clinic is judged on cost per lead, the platforms find the cheapest form-fills they can: price shoppers, people miles outside your catchment, students looking for training courses, and enquiries that book and never show. The dashboard fills with leads. The diary does not. Here is what a month looks like once you follow the money past the enquiry.

ILLUSTRATIVE MONTH · £8,000 ON GOOGLE AND META ADS 15%22%20%24%19% Dead clicksOut of areaPrice shoppersNo-shows & unsuitableTreatments
Clicks that could never book: job seekers, training courses, at-home searches£1,20015% of spend
Clicks from outside your realistic catchment area£1,76022% of spend
Price shoppers and deal hunters who never book£1,60020% of spend
Enquiries that no-show, cancel or are unsuitable for treatment£1,92024% of spend
Spend that produced booked treatments£1,52019% of spend

Illustrative figures for a UK aesthetics clinic; your split is measured from your own enquiry, booking and show-up data in the first 30 days. The point is not the exact numbers. It is that the first four rows all count as leads on a cost-per-lead dashboard.

What changes when booked treatments feed the bidding

  1. The platforms learn what a booking patient looks like. Consultations that showed up and treatments that went ahead are fed back into Google Ads and Meta Ads, so bidding hunts for more of them, not more form-fills.
  2. Cost per lead looks worse. Cost per treatment gets better. Forty cheap leads full of price shoppers cost more than fifteen enquiries that become nine treatments. We make that trade on purpose, and report the number that pays you.
  3. Out-of-area and never-book clicks stop spending. Radius targeting is set to real travel times, and job, training and at-home searches are blocked from day one, before they touch your budget.
  4. Budget follows the diary and the season. Laser skin builds through winter, hair removal before summer, injectables before party season, and campaigns ease off when the diary is full instead of buying enquiries you cannot seat.
See where your budget is leaking
Treatments we work in

Pick your treatments. See how we would run them.

Twelve categories across injectable, skin, laser and hair clinics, from lip fillers to hair restoration, each with its own searches, seasonality, rules and patient journey. Choose yours to see the plan we would start from.

Selling skincare or haircare products online rather than treatments in a clinic? That sits in our ecommerce playbook. Offering something we have not listed, or a treatment the platforms restrict? Ask us and we will say honestly whether, and how, it can be advertised.

Search intent

We pay for the searches that become booked treatments, not the ones that only look busy.

A patient typing "lip filler Manchester" or "laser hair removal Birmingham" has decided; they are choosing a clinic. Someone comparing costs is close behind, and someone researching a skin concern is weeks away. The whole account is built around those differences.

INTENT AND LIKELIHOOD TO BOOK 5 · Research and DIY EXCLUDED · REMARKETING ONLY "can you do fillers at home", "aesthetics training courses" 4 · Brand and competitor "your clinic reviews" · "alternatives to [chain]" SPLIT & MEASURED Never flatters the blend 3 · Concern-led "acne scarring help" · "thinning hair women" CONSULT-LED Booked as consultations 2 · Comparison and cost "profhilo vs skin boosters" · "lip filler cost" SEGMENT BY VALUE Budget follows course value 1 · Treatment + location "lip filler leeds" · "laser near me" BID HARD Decided patients choosing a clinic
1
Treatment + location"lip filler manchester", "laser hair removal near me". Decided patients choosing a clinic. Bid hard, with the price range and practitioner answered on the page.
2
Comparison and cost"profhilo vs skin boosters", "laser hair removal cost". Close to booking. Segmented by course value so budget follows what a patient is worth.
3
Concern-led"acne scarring help", "thinning hair women". Answered with a consultation, not a price list, and nurtured with remarketing.
4
Brand and competitor"your clinic reviews", "alternatives to [chain]". Split out and measured so brand can never flatter the blended number.
5
Research and DIY"can you do fillers at home", "aesthetics training courses".Excluded · remarketing only
How a clinic search account is layered. Budget concentrates at the top tiers, brand is measured on its own, and the bottom tier never sees your money.

Treatment and near-me searches come first

A patient typing a treatment and a place name has decided to book; the only question is where. Those searches get the strongest bids, ads that answer price ranges honestly, and booking pages that show the practitioner, the clinic and the next available appointment.

Catchment, capacity and course value shape every bid

Radius targeting is set to real travel times, whether that is twenty minutes across Leeds or three tube stops in London, bids scale with what a full course or returning patient is worth, and campaigns ease off when the diary is full instead of buying enquiries you cannot seat.

Anything that never sits in a chair is removed every week

Job seekers, training-course searches, at-home and DIY terms, product-only searches and out-of-area clicks are blocked from day one, and the search-term and placement reports are reviewed weekly so new leaks close before they cost a month of budget.

Every ad is written to ASA, MHRA, Google and Meta rules

Aesthetics is the vertical where one careless ad kills the account: no prescription-only medicine names, no promised outcomes, no before-and-after creative that breaks platform policy, and substantiation on file for every claim, so your campaigns stay live while corner-cutters go dark.

Meta Ads angles that work for clinics

Practitioner-led and real-results creative kept within policy, treatment explainers for the procedures patients research, and offers tested on courses rather than single sessions. Everything runs to fast booking pages, and new-patient results are reported separately so returning regulars cannot inflate them.

New patients vs returning, split honestly

Clinics live on returning patients: injectable cycles, course sessions and top-ups. We split new from returning at the campaign level, report new-patient cost against their return value, and feed rebookings back, so growth spend is judged on the patients it actually created.

WHEN PATIENTS BOOK · INDICATIVE SEASONALITY JFMAMJJASOND Anti-wrinkle & fillersSkin boostersFacials & peelsLaser skin & pigmentAcne & problem skinBody contouringLaser hair removalHair restorationBrows & SPMU QuietSteadyBusyPeak
Swipe sideways to see all twelve months
Laser skin runs opposite the sun, hair removal and body treatments build to summer, injectables spike before party season. Budgets and bids move with that calendar, and your own booking data overrides the pattern within the first quarter.
How the tracking works

From click to booked treatment, and back into the platforms.

Google and Meta can only optimise for what they can see. Most clinic accounts show them a form fill and nothing else. We show them the consultation, the show-up and the course value, so the bidding learns which searches and audiences produce patients who actually sit in the chair.

Treatment and repeat value fed back into Google Ads & Meta Ads Click9,600 Enquiry412 Consultation275 booked Showed up214 Treatment158 · £47,800 Patient value£96,400 fed back Returning96 · by month 6 Where most agencies stop Where we optimise Illustrative month Calls, forms and WhatsApptracked into one system No-shows and cancellationscome off before platforms learn New vs returning split ·value via Conversions API
  1. Click9,600
  2. Enquiry412Where most agencies stop
  3. Consultation booked275Calls, forms and WhatsApp tracked into one system.
  4. Showed up214
  5. Treatment158 · £47,800No-shows and cancellations come off before the platforms learn.
  6. Patient value£96,400Where we optimiseTreatment, course and rebooking value fed back as the conversion value.
  7. Returning patient96 · by month 6New vs returning split, with repeat value carried back via the Conversions API.
↺ Treatment and repeat value fed back into Google Ads & Meta Ads
Built in-house

Tracking system

Our own system for Google Ads, Meta Ads and GA4. Calls, forms and WhatsApp enquiries are captured server-side and matched to the consultations and treatments they became, so bidding learns from patients, not form-fills.

Built in-house

Booking integration

Connects Phorest, Fresha, Pabau, Timely and the major clinic systems, so consultations, show-ups, treatments and courses flow back automatically, and no-shows come off before the platforms learn from them.

Built in-house

Patient value reporting

Turns treatments, courses and rebookings into cost-per-treatment and patient-value numbers, per treatment and per location, on every report. Already have a CRM stack? We connect to it instead.

What we run for clinics

The channel mix, chosen from your numbers.

Google Ads and Meta Ads are the core specialisms, run as a PPC agency for aesthetics clinics rather than a generalist juggling twenty trades. Which campaign types get budget depends on your treatments, your locations and your diary, never on what is easiest to set up.

Highest booking intent

Google Search

Treatment and near-me searches in exact and phrase match, radius-set to real travel times, with brand ring-fenced in its own campaign so cheap brand clicks never flatter the blend.

Demand creation

Meta Ads

Instagram and Facebook prospecting with practitioner-led, policy-safe creative: the treatments patients did not know they wanted, run to fast booking pages, with new-patient results reported apart.

Chosen on reputation

Google Maps & local

Location assets, Business Profile and review signals wired into the ads, because patients pick clinics the way they pick dentists: close, credible and well reviewed.

Second chance

Remarketing

Consultation no-shows rebooked, browsers brought back, and lapsed patients reminded when a top-up or next course is due: reliably the cheapest treatments in the account.

Only once tracking is live

Performance Max

Added only after treatment values flow back, with brand excluded. Without that, PMax buys the cheapest form-fills it can find, and your front desk pays the price.

Measured, not guessed

Server-side tracking

Calls, forms and WhatsApp captured server-side with the Meta Conversions API, deduplicated, and adjusted for no-shows, so decisions run on numbers you can trust.

How our PPC system works

Five checkpoints that make Google and Meta bid for treatments.

The same route on every clinic account, from a single-room practitioner to a multi-site group: wire the bookings back, get compliant, rebuild around treatment value, then scale only what fills the diary.

1 2 3 4 5 ConnectComplianceRestructureCreativeScale Booking system, calls andforms wired into Google Adsand Meta Ads. Every ad, claim and pagechecked against ASA, MHRAand platform policy. Campaigns rebuilt aroundbooked treatments and locations,with brand split out. Practitioner-led ads in yourpatients' words, tested weekly,kept policy-safe. Spend rises only where thediary fills, treatment bytreatment, site by site.
  1. ConnectBooking system, calls and forms wired into Google Ads and Meta Ads.
  2. ComplianceEvery ad, claim and page checked against ASA, MHRA and platform policy.
  3. RestructureCampaigns rebuilt around booked treatments and locations, with brand split out.
  4. CreativePractitioner-led ads in your patients' words, tested weekly, kept policy-safe.
  5. ScaleSpend rises only where the diary fills, treatment by treatment, site by site.
Day 30

Call, form and WhatsApp tracking is live, your booking system is connected, job-seeker, training and out-of-area searches are blocked, and you see your first honest cost per booked consultation.

Day 90

Google and Meta are bidding on show-ups and treatment value rather than form-fills. Cost per lead may look higher; cost per treatment and patient value are trending the right way.

Day 180

The account compounds: budget scales into the treatments, seasons and locations that fill the diary, with every pound of spend traceable to treatments on a screen share.

Who we work with

Clinics already on the method.

Aesthetics is one of the six industries we work in, and medical aesthetics clinics, skin, hair and injectables alike, from London and Birmingham to Leeds, Glasgow and Edinburgh run their Google and Meta budgets through the same method, managed from our base in Manchester. If you are comparing aesthetics marketing agencies in the UK, start with the numbers: live dashboards from the accounts we manage, with every number checkable against the screenshot, are in the case studies.

Clutch★★★★★5.0 · independently verified reviews

Clients review us on Clutch, where every review is verified independently before it is published. The rating is 5.0. One reviewer, the project manager of a home improvement company, reports 230 conversions at a 13.26 return on ad spend, with the account managed to the jobs it produces rather than to clicks.

Global PPC on Clutch · Google Partner · Meta Business Partner · 13 active certifications
5.0Clutch rating
13Certifications
7 yrsUK paid media

What you get on every report

The numbers a clinic owner can act on
Cost per

Enquiry, consultation and booked treatment, by treatment, campaign and location, with brand reported apart.

Patient value

Treatment, course and rebooking value tracked per patient and fed back to the platforms.

Diary quality

Show-up rate, new versus returning and course completion, so empty-chair enquiries are visible and shrinking.

Compliance

Every ad and claim within ASA, MHRA, Google and Meta policy, with substantiation on file if anyone asks.

Shared on a screen share every month, and available in your own dashboard in between. No slide deck, no vanity metrics.

The honest filter

Built for some clinics. Wrong for others.

Treatment-tracked PPC earns its fee fastest when there is repeat value in the treatments and someone answering the phone. Here is exactly who this works for, and who should not hire us.

Green light if

  • Your treatments have repeat value: injectable cycles, courses, memberships or high-ticket procedures. From a single practitioner in Brighton to a multi-site group across the North West, all qualify.
  • Enquiries get answered inside working hours and someone owns the diary, because ads magnify the front desk, for better or worse.
  • Your practitioners are qualified and insured, and every claim you make about a treatment can be stood behind.
  • You spend £3,000 a month per location on ads, or are ready to, so the platforms have enough bookings to learn from.

Red light if

  • You want ads that name prescription-only medicines or promise results. Those get accounts banned and clinics reported, and we will not run them.
  • Enquiries sit unanswered for days. Paid traffic magnifies the front desk; it cannot fix it. Sort the follow-up first, then come back.
  • Your budget is under £1,500 a month. You would be paying agency fees your ad spend cannot pay back yet. Grow first, then come back.
  • You want the cheapest possible leads, however unqualified. We optimise to treatments, which makes cost per lead look worse before cost per treatment gets better.
Quick answers

Aesthetics clinic PPC, answered plainly.

How much does aesthetics clinic PPC cost in the UK?

Two numbers matter: ad spend and management. Most clinics need £3,000 a month or more per location for Google and Meta to learn from enough bookings; high-value treatments like hair restoration can sometimes start lower, while Harley Street and central London terms usually need more headroom than the same campaign in Sheffield or Cardiff. Management is a flat retainer set out on our pricing page, with a free teardown and a paid PPC audit as the two ways to start.

How quickly will we see booked treatments?

Treatment and near-me searches produce enquiries within days of launch. The honest cost per booked consultation appears around day 30 once bookings and show-ups flow back, improves through day 90 as the platforms learn, and compounds from day 180. New clinics lean on Meta to create demand early; established clinics usually find treatments hiding inside their existing spend first.

Which treatments do you work with?

Injectables, skin boosters, facials and peels, laser skin and pigmentation, acne and problem skin, body contouring, laser hair removal, hair loss and restoration, semi-permanent makeup, doctor-led skin clinics, medi-spa and wellness, and multi-site groups. Prescription-only treatments can be marketed compliantly but never named in ads, and a small number of procedures cannot be advertised at all; we tell you which before you spend a pound. Selling skincare products online rather than treatments? That is our ecommerce playbook.

Can you advertise prescription-only treatments like anti-wrinkle injections?

Not by name, and nobody legitimately can: UK rules prohibit advertising prescription-only medicines to the public, and Google and Meta enforce the same. The compliant route, and the one we build, sells the consultation and the clinic: campaigns describe the concern and the appointment, never the medicine, which keeps your account live while competitors who cut corners lose theirs.

Our ad account was restricted or banned. Can you help?

Usually, yes. Aesthetics accounts are typically flagged for naming prescription-only medicines, banned before-and-after creative or unsubstantiated claims. We audit every ad, claim and landing page, fix the site alongside the account, document the appeal, and rebuild the setup so it does not recur.

We use Phorest, Fresha or Pabau. Can you track actual bookings?

Yes. Our in-house tracking system connects the major clinic booking systems, call tracking and WhatsApp into one view, so consultations, show-ups, treatments and no-shows flow back to Google Ads and Meta Ads automatically. The full route is on how the system works.

Do you work with single-location clinics?

Yes, from a single-room practitioner in Nottingham to multi-site and franchise groups across Manchester, Liverpool and London. Every location gets its own radius, budget and reporting, so a struggling site cannot hide inside a group average, and a solo clinic is never priced or planned like a chain.

What is the free teardown?

A short personal video in which Hassan pulls your live Google Ads or Meta Ads account apart: where the budget is leaking, which campaigns are buying enquiries that never sit in a chair, and what we would change first. Specific to your clinic, recorded by the strategist, and yours to keep. Use the form at the top of this page or the teardown page.

Want your ads judged on booked treatments?

Send us your account for a free teardown. We will show you which campaigns are buying enquiries that never sit in a chair, and what your budget could return once treatment value feeds the bidding.

Get a free teardown See pricing