Google Ads & Meta Ads for every UK industry, tracked to revenue
Six industries have their own dedicated playbook at Global PPC. This page covers the rest: 22 sectors, 148 sub-industries and 146 niches where we run Google Ads and Meta Ads for UK businesses. Each one uses the same revenue-tracking system, adapted to how that industry actually sells.
Six core industries. Twenty-two more we know well.
Our core industries get dedicated playbooks, pages and benchmarks. Extended sectors get the same system and the same strategist, with a fit check on the first call to make sure your numbers can support paid ads.
Our six primary industries
Deep, industry-specific funnels, benchmarks and creative frameworks built over hundreds of campaigns.
22 sectors in four groups
The same offline conversion tracking, qualification and profit-led bidding, mapped to each sector's sales cycle and UK rules.
- Regulated & professional 6
- B2B & industrial 6
- Local & consumer services 5
- Lifestyle, leisure & retail 5
Most agencies stop measuring at the form fill
Whatever you sell, Google and Meta learn from the conversions you send them. Send form fills and they find more form fills. Send signed contracts, booked patients and completed sales, and they find more of those.
See exactly how this works in how our system works.
The channel-fit map for 22 UK sectors
Search intent shows how often customers go looking for you on Google. Discovery potential shows how well your offer sells when it appears in a feed. Click any dot to jump to that sector.
Positions are typical starting points. Your offer, area and creative can move you.
Property, automotive, education, pets, private healthcare, hospitality and childcare. Search catches active demand while Meta builds it.
Fitness, beauty, events and weddings, charities and local retail. Visual offers that sell when people see them.
Legal, finance, IT and MSPs, repairs, logistics, construction and wholesale. People search when they need you.
Manufacturing and specialist B2B. Low volume, high value, so every keyword and audience must earn its place.
Find your industry, see the problems and how we fix them
Each sector shows the sub-industries and niches we cover, the issues we see most in UK accounts, how we solve them, the result we optimise to, and the regulators that shape the ads.
Google Ads & Meta Ads for Law Firms and Solicitors
High-value cases, expensive clicks and strict rules. Every pound has to be filtered towards the matters you actually take on.
Sub-industries
Niches we cover
Common problems
- Clicks from people looking for free advice or legal aid you don't offer
- Family and injury keywords are some of the costliest clicks in UK search
- Enquiries are never tracked through to signed instructions
How we fix it
- Practice-area campaigns with negatives for free advice and unoffered work
- Call tracking and CRM imports of signed instructions
- Pricing-led landing pages built around SRA transparency rules
Google Ads & Meta Ads for Financial Advisers, Mortgage Brokers and Insurers
Trust-heavy, verification-gated and compliance-reviewed. The account has to be built around FCA rules from day one.
Sub-industries
Niches we cover
Common problems
- Ads disapproved without Google's financial services verification
- Lead forms full of people who will never qualify
- Compliance edits strip the copy until it says nothing
How we fix it
- Verification and compliant copy prepared before launch
- Qualifying questions in forms: deposit, income, property value
- Completed cases fed back so bidding finds fundable clients
Google Ads & Meta Ads for Private Healthcare and Clinics
Patients search with urgency and choose on trust. Ads must convert without breaking medical advertising rules.
Sub-industries
Niches we cover
Common problems
- Health copy disapproved or limited by platform policies
- Enquiries that never book, or book and don't turn up
- Prescription-only treatments that can't be advertised to the public
How we fix it
- Compliant creative built around services and outcomes, not medicines
- Booking-system tracking to attended appointments
- Separate campaigns for self-pay and insured patients
Dental or medical aesthetics? See our dedicated dental clinic and aesthetics clinic playbooks.
Google Ads & Meta Ads for Care Homes and Home Care Providers
Decisions are made by families under pressure, often adult children searching for a parent. Empathy and speed decide who gets the call.
Sub-industries
Niches we cover
Common problems
- Leads researching funding rather than placing a loved one
- Vacancies change weekly, but the ads don't
- Staff recruitment and family enquiries mixed in one campaign
How we fix it
- Separate family and recruitment campaigns
- Vacancy-led budgets switched by home and room type
- Tracking from enquiry to tour booked to admission
Google Ads & Meta Ads for Estate Agents, Lettings and Property Developers
Proven ground: our Manchester real estate account generated 1,213 Meta leads in 30 days. The real work is turning volume into instructions.
Sub-industries
Niches we cover
Common problems
- Cheap valuation leads that never list
- Property portals take the credit for every sale
- Launch budgets spent before the right buyers see the development
How we fix it
- Valuation forms that ask about timing and property type
- Instructions and completions imported as conversions
- Launch sequencing: Meta builds awareness, Google catches search demand
See the results: 1,213 real estate leads in Manchester.
Google Ads & Meta Ads for Charities and Non-Profits
Donor acquisition, regular giving and Google Ad Grants, measured on donor lifetime value rather than one-off gifts.
Sub-industries
Niches we cover
Common problems
- Google Ad Grants accounts left underused or at risk of suspension
- Optimising to one-off gifts instead of regular donors
- Donation values and Gift Aid not tracked
How we fix it
- Ad Grants management alongside paid Search
- Regular-giving journeys with donor value fed back to bidding
- Meta appeals sequenced with Search for warm audiences
Google Ads & Meta Ads for Consultancies, Recruitment Agencies and Professional Services
Long sales cycles and high contract values. Success means booked meetings with decision makers, not downloads.
Sub-industries
Niches we cover
Common problems
- Job seekers clicking client-acquisition ads
- Long sales cycles hide which campaigns actually win work
- Decision-maker audiences are hard to reach on consumer platforms
How we fix it
- Separate employer and candidate campaigns with strict negatives
- Pipeline stages imported as conversion values
- Meta lead forms plus retargeting for long decision cycles
Google Ads & Meta Ads for IT Support, MSPs and Cybersecurity Firms
Recurring contracts worth thousands a year, sold on trust. Search catches the business that needs help now.
Sub-industries
Niches we cover
Common problems
- Clicks from home users with a broken laptop
- Low search volume per town spreads budget too thin
- Contracts worth thousands tracked as one £0 lead
How we fix it
- Business-only keywords and consumer negatives
- Regional clusters instead of single-town campaigns
- Contract value (MRR) fed back to bidding
Selling software rather than services? See our B2B SaaS PPC playbook.
Google Ads & Meta Ads for Commercial Construction and Facilities Management
Commercial contracts, tenders and planned maintenance. Every lead must be big enough to price.
Sub-industries
Niches we cover
Common problems
- Homeowner enquiries for jobs too small to price
- Tenders won offline and never credited to the ads
- Seasonal swings that automated bidding ignores
How we fix it
- Job-size qualifiers and B2B-only negatives
- Tender and contract values imported as conversions
- Seasonal budget plans by service line
Residential trades? See our home services playbook.
Google Ads & Meta Ads for Manufacturers and Engineering Firms
Tiny search volumes, enormous order values. One right RFQ can pay for a year of advertising.
Sub-industries
Niches we cover
Common problems
- Very low search volume makes broad campaigns waste fast
- RFQs worth tens of thousands counted as a single lead
- Websites written for engineers, not for buyers
How we fix it
- Capability-led keyword mapping
- RFQ and order value tracked with offline imports
- Spec-sheet landing pages with quote forms
Google Ads & Meta Ads for Wholesalers, Distributors and B2B Ecommerce
Trade accounts and repeat orders are where the money is. The first order is just the door opening.
Sub-industries
Niches we cover
Common problems
- Consumers buying single items at trade prices
- Reorders credited to brand searches you'd win anyway
- Huge catalogues with no margin data in the feed
How we fix it
- Trade-account campaigns kept separate from retail
- Shopping feeds with margin labels
- Customer lists for reorder and win-back audiences
Selling direct to consumers? See our ecommerce PPC playbook.
Google Ads & Meta Ads for Logistics, Couriers and Removals Companies
Price-sensitive buyers comparing quotes. Speed of response and quote accuracy decide the job.
Sub-industries
Niches we cover
Common problems
- Price-shoppers requesting five quotes and booking one
- Quote requests never linked to booked jobs
- Driver recruitment clicks on customer ads
How we fix it
- Instant-quote forms that capture job details up front
- Booked-job tracking through CRM or call tracking
- Separate driver recruitment campaigns
Google Ads & Meta Ads for Car Dealers, Garages and Automotive Services
Stock moves daily and most sales close by phone or in the showroom. The ads have to keep up with both.
Sub-industries
Niches we cover
Common problems
- Stock changes daily, but ads still promote sold cars
- Finance offers promoted without compliant wording
- Showroom visits and phone sales go untracked
How we fix it
- Inventory-fed ads and dynamic Meta catalogues
- Finance messaging checked against FCA rules
- Call and visit tracking tied back to vehicles sold
Google Ads & Meta Ads for Schools, Training Providers and Tutors
Enrolment cycles follow the academic calendar. Miss the window and the budget lands a term too late.
Sub-industries
Niches we cover
Common problems
- Free-course hunters clicking paid course ads
- Enquiry peaks around term dates are missed
- Open-day sign-ups that never enrol
How we fix it
- Intent filtering that handles "free" and "funded" deliberately
- Term-calendar budget plans
- Enrolments imported as the main conversion
Google Ads & Meta Ads for Nurseries, Childcare and Family Services
Hyper-local, trust-driven and capacity-limited. You need parents within a few miles who want the places you actually have.
Sub-industries
Niches we cover
Common problems
- Enquiries for age rooms that are already full
- Catchment areas too small for broad targeting
- Platforms rightly block targeting children, so ads must reach parents
How we fix it
- Postcode-radius targeting around each setting
- Availability-led ads by age room
- Parent-focused Meta creative plus "near me" Search
Google Ads & Meta Ads for Vets, Groomers and Pet Businesses
A pet owner can stay with one practice for 15 years. That lifetime value should drive every bid.
Sub-industries
Niches we cover
Common problems
- Emergency demand at night with no ads running
- One-off visits counted the same as lifelong clients
- Prescription vet medicines that can't be promoted
How we fix it
- Out-of-hours emergency campaigns
- Health-plan sign-ups tracked as high-value conversions
- Meta audiences built on pet type and life stage
Google Ads & Meta Ads for Repair Shops and Consumer Tech Services
Urgent, local and model-specific. The shop that appears for the exact phone and fault gets the job.
Sub-industries
Niches we cover
Common problems
- Clicks from people looking for DIY guides and part prices
- Calls never tracked to booked repairs
- Competing with national chains on generic terms
How we fix it
- Model-specific keywords and "near me" intent
- Call tracking with booked-repair outcomes
- Google Business Profile and location assets working with Search
Google Ads & Meta Ads for Hotels, Restaurants and Travel Companies
Every direct booking saves an OTA commission. Winning your own brand search is often the quickest profit available.
Sub-industries
Niches we cover
Common problems
- Paying OTA commission on guests who would have booked direct
- Brand searches won by booking sites
- Low-season gaps filled too late
How we fix it
- Brand-protection Search to win direct bookings
- Booking-engine tracking with real revenue
- Meta campaigns planned around low-season gaps
Google Ads & Meta Ads for Gyms, Studios and Wellness Businesses
Sign-ups are easy. Members who stay past 90 days are what make a fitness business profitable.
Sub-industries
Niches we cover
Common problems
- Free-trial sign-ups who never pay
- Only sign-ups counted, retention ignored
- Weight-loss claims that break advertising rules
How we fix it
- Paid trials or qualified booking flows
- Members retained at 90 days fed back as conversions
- Claim-safe creative checked against the CAP code
Google Ads & Meta Ads for Salons, Barbers and Beauty Businesses
The first visit rarely pays. The client who rebooks every six weeks does, so that is what we optimise for.
Sub-industries
Niches we cover
Common problems
- Discount hunters who never come back
- No-shows eating into chair time
- Booking apps hiding which ads produced clients
How we fix it
- Offers designed to drive rebooking, not one-off deals
- Deposits and reminders built into the funnel
- Booking-system tracking from ad to repeat visit
Injectables, skin clinics or hair transplants? See our aesthetics clinic playbook.
Google Ads & Meta Ads for Wedding Suppliers and Event Businesses
Booked a year or more ahead, with high spend per date. Inspiration on Meta, intent on Google.
Sub-industries
Niches we cover
Common problems
- Long lead times hide which ads produced bookings
- Enquiries for dates already taken
- Inspiration browsers rather than couples ready to book
How we fix it
- Date and budget questions in every enquiry form
- Meta for inspiration, Search for venue and supplier intent
- Booked-date values imported as conversions
Google Ads & Meta Ads for Local Retailers and Multi-Location Franchises
Online ads that drive in-store sales are routinely under-credited. Getting that measurement right changes every budget decision.
Sub-industries
Niches we cover
Common problems
- In-store sales never credited to online ads
- Every location fighting for the same budget
- Franchisees running their own conflicting ads
How we fix it
- Store-visit and offline sales tracking where eligible
- Location-level budgets and reporting
- Central brand campaigns with local landing pages
How strict are the rules in your industry?
Many accounts fail before they start because ads get disapproved or break UK advertising codes. This is how much extra care each regulated sector needs on Google and Meta.
| Sector | Google Ads | Meta Ads | Key UK rules | What it means for your ads |
|---|---|---|---|---|
| Financial services | High | Medium | FCA | Google financial services verification, FCA-compliant promotions |
| Private healthcare | High | Medium | CQC, MHRA | No prescription-only medicines to the public; careful health claims |
| Legal | Medium | Low | SRA, FCA (claims) | Price transparency on many services; claims management is regulated |
| Care homes | Medium | Medium | CQC | Accurate ratings and claims; sensitive, family-first creative |
| Property | Low | Medium | Redress schemes | Material information in listings; check Meta housing ad rules |
| Automotive finance | Medium | Medium | FCA | Representative APR and compliant finance wording |
| Fitness & weight loss | Medium | Medium | ASA / CAP | No unsupported weight-loss or health claims |
| Hospitality (alcohol) | Medium | Medium | ASA / CAP | Age-restricted audiences and responsible messaging |
| Pets & vets | Medium | Low | RCVS, VMD | No promotion of prescription veterinary medicines |
| Charities | Medium | Low | Fundraising Regulator | Ad Grants account rules; transparent fundraising asks |
General guidance on how much care is needed, not legal advice. Platform policies change, so we review them for each account at launch.
Same five checkpoints, adapted to your sales cycle
Connect
Your CRM, booking system or till is wired into Google Ads and Meta Ads through offline conversion tracking.
Qualify
Industry-specific questions screen out enquiries you can't serve before they cost you time.
Restructure
Campaigns rebuilt around services, areas and customer value rather than broad catch-alls.
Creative
Ads written in your buyers' language and checked against your industry's advertising rules.
Scale
Budget grows only where cost per customer holds, so growth stays profitable.
When we're the right fit, and when we're not
A strong fit if
- One customer is worth hundreds or thousands of pounds, or customers come back for years
- You spend around £5,000 a month or more on ads, or you're ready to
- You record sales somewhere, even a spreadsheet, so we can feed them back
- You can take on more customers without turning work away
Not a fit if
- You're in gambling, adult content, payday lending, unregulated crypto or investment schemes, weapons, or tobacco and vapes
- Your total budget is under £5,000 a month: fees would eat the return, so try our small business Google Ads guide first
- You don't want to track anything beyond the ad dashboard
Results across Google Ads and Meta Ads
ROAS, from 10–20 conversions a month to 299
Read case study → Google Ads · Home improvement13.26×£561 of spend returned £7,442
Read case study → Meta Ads · Retail1,088Website purchases in 30 days
Read case study → Meta Ads · Real estate1,213Leads in 30 days in Manchester
Read case study →Questions about industries we serve
Which industries does Global PPC run Google Ads and Meta Ads for?
Global PPC has six core industries with dedicated playbooks: home energy, home services, ecommerce, aesthetics and hair clinics, private dental and B2B SaaS. We also run Google Ads and Meta Ads for 22 extended sectors, including legal, financial services, private healthcare, care homes, property, charities, B2B services, IT, construction, manufacturing, automotive, education, hospitality, fitness, beauty, events and retail.
Is Google Ads or Meta Ads better for my industry?
It depends on whether customers search for you or discover you. Google Ads usually leads for legal, finance, IT support, repairs, logistics and construction, where people search when they need help. Meta Ads usually leads for fitness, beauty, weddings, charities and local retail. Property, automotive, education and healthcare often work best with both.
Can you advertise regulated services like finance, legal or healthcare?
Yes. Regulated sectors need extra preparation: Google's financial services verification for FCA-regulated firms, careful health claims and no promotion of prescription-only medicines, and price transparency for many legal services. We build compliance into the account from launch rather than fixing disapprovals later.
Which industries do you not work with?
We don't run ads for gambling, adult content, payday or short-term lending, unregulated crypto or investment schemes, weapons, or tobacco and vapes. We also won't take on businesses spending under about £5,000 a month, because management fees would outweigh the return at that level.
How do you measure results in industries with long sales cycles?
We import later sales stages, such as qualified meetings, signed contracts, enrolments or admissions, back into Google Ads and Meta Ads as offline conversions. The platforms then optimise for the customers who actually buy, even when the sale closes weeks or months after the first click.
Do you have experience in my specific niche?
This page lists 146 niches across 22 sectors. If yours isn't listed, the method still applies, because every industry follows the same path from click to revenue. On a free consultation we'll tell you honestly whether paid ads can work for your niche and budget.
Not one of our core six? Let's check your numbers.
Book a free consultation. We'll look at your industry, your margins and your current ads, and tell you straight whether Google Ads, Meta Ads or both can grow your business.
- Free consultation
- Honest fit check
- Google + Meta
