UK agency · Founder-led
Meta Ads Management That Turns Scrolls Into Revenue
Pick your industry. The examples on this page become yours.
Showing examples for Home energy
Global PPC is a Meta Business Partner agency in Manchester providing Meta Ads management services for UK businesses where one sale is worth thousands. We wire your real sales back into Meta through the Conversions API, so Facebook, Instagram, Reels, Messenger and WhatsApp campaigns optimise for signed contracts, booked patients and profitable orders, not link clicks or form fills.
13 active certifications
5.0 rating
Your ad, in the feed your customers scroll every day
Meta doesn't wait for a search. It puts your offer in front of the right people while they scroll. Tap a placement to see how we'd run your ad there, then scroll the phone yourself.
Industry
Your Meta Ads account is optimising for the wrong number
Meta's algorithm is brilliant at one thing: finding more of whatever you tell it counts as a result. Pick what your account tells it today, and watch who it delivers.
Tell Meta what to buy
Same £8,000 a month. Same audience. Three different instructions to the algorithm.
Illustrative figures for a lead-generation account; the pattern is what every account we open looks like. Prefer real dashboards? See the results below.
Meta gets very good at finding people who fill in forms. Three in a hundred become customers. Your team phones the other 97.
The grid is 100 of the people Meta delivered. Yellow are the ones who became customers. Meta finds more of whatever you reward.
Pick your industry. See the number we track instead.
Meta Ads for UK solar, heat pump and ECO4 installers, tracked from click to signed install. Home energy marketing →
Costs creep up when the same people keep seeing the same ad
Every Meta account has lived this curve. Drag the frequency up and watch cost per result climb, then see what a fresh creative does to it.
Creative fatigue, live
Frequency is how many times the average person in your audience has seen the ad.
At frequency 1.6 the ad is still fresh: cost per result is £33, 18% above a brand-new creative. This is where we want the account to live.
Illustrative curve from our lead-generation accounts. We rotate creative before the line, not after the phone stops ringing.
Every Meta placement. One strategist. One number.
Facebook, Instagram, Reels, Messenger and WhatsApp all run from the same revenue feed, so each campaign is judged on cost per sale rather than on a vanity metric of its own.
26 services across campaigns, tracking, creative and industry
Browse by category. Every one of these runs on the same revenue feed, and any of them can be the reason you get in touch.
Skip the reading. Send the URL.
Drop your website and Hassan records a teardown of your Meta Ads account: where the budget leaks, what he'd change first. Yours to keep whether or not we ever work together.
Fifteen searches, fifteen straight answers
If you typed one of these into Google, here is exactly what you'd get from us, and what you wouldn't.
Meta Ads management for six UK industries, each tracked to its own money number
Open your industry to see what Ads Manager reports today, what we send back into Meta instead, and what changes when we do. Outside these six? We'll say so on the first call.
£12 instant-form leads, and half of them never pick up the phone.
Survey booked, survey attended, contract signed and install value, through the Conversions API. Meta stops buying form fills and starts optimising for installs.
Conditional questions and higher-intent forms screen before the lead lands, wasted survey miles fall, and the account is judged on cost per signed install.
Half the quotes we book from Facebook never answer the door.
Quote booked, quote attended, job sold and contract value, so campaigns optimise for £10k jobs rather than enquiries.
Lead ads and click-to-WhatsApp are rebuilt around cost per signed contract, with call and form leads scored before Meta learns from them.
Ads Manager says 6x. The bank account says otherwise.
Margin data, purchase values and new-customer flags through the Conversions API, so Advantage+ Shopping and catalog campaigns optimise for profit, not vanity revenue.
Existing customers are capped in Advantage+, product sets are segmented by margin, creative is refreshed before it fatigues, and scale is judged on new-customer ROAS.
The DMs and forms come in. The consultations don't show.
Consultation attended and procedure booked, inside a compliant clinic funnel with creative that passes Meta's health and beauty policies.
Meta optimises for patients who turn up, and the account is reported on cost per attended consultation and procedure value.
£9 leads, and every one of them wants an NHS check-up.
Accepted implant and Invisalign plans with their value, so campaigns optimise for patients worth thousands, not form fills.
Intent is filtered in the form and the creative, low-value enquiries are screened out, and reporting runs on cost per accepted plan.
Sales ignores the leads marketing pays for.
Deal-stage values from your CRM as conversion values, so paid social learns what a real opportunity looks like.
Optimisation moves from MQL volume to SQLs and pipeline, and marketing and sales finally look at the same number.
Five checkpoints that make Meta optimise for revenue
The order matters. Tracking comes first, because everything after it is only as honest as the signals Meta is learning from.
What's true at each checkpoint
What does a sale really cost you?
Three sliders, plain arithmetic, no assumptions about what we'd improve. It just shows the number Meta should already be optimising for.
Your account today
Use last month's numbers. Rough is fine.
Right now Meta is optimising for a £67 lead. Your business pays for a £444 sale. Until that second number is what Meta sees, it will keep finding cheaper leads that close less often.
Cost per sale = spend ÷ (leads × close rate). True ROAS = (sales × average value) ÷ spend. Nothing here is a forecast of what we'd change.
Real dashboards, not marketing claims
Actual Ads Manager screenshots from UK accounts we manage. Every number below is typed as text you can check against the screenshot, and every screenshot opens full size.
30 days · UK ecommerce brand · nine purchase campaigns running at the same time.
30 days · UK lead-generation account · lead ads across Facebook and Instagram.
Screenshots are real, unedited Meta Ads Manager dashboards from managed UK accounts. Results vary with budget, industry and offer; past performance is not a promise of future performance.
Praised for looking beyond clicks and standard platform metrics: 13.26 ROAS, 230 conversions, 5.91% conversion rate.
Conversions up from 10–20 a month to 299, at 13.59 ROAS and roughly £270,000 in conversion value.
Want numbers like these on your own dashboard?
Hassan pulls your live Ads Manager apart on video and shows you exactly where the budget is leaking. Free, personal, and yours to keep even if we never speak again.
Send a screenshot. Get a voice note.
The fastest Meta Ads audit in the UK is a WhatsApp message. Hassan looks at your last 30 days and replies personally with where the money is going and what he'd change first.
1. Screenshot your Ads Manager overview
Campaigns tab, last 30 days, with amount spent, results and cost per result showing. Blur anything you'd rather not share.
2. WhatsApp it to Hassan
The number goes straight to the strategist, not to a sales inbox. Add one line about what you sell.
3. Get a voice-note teardown back
Where the budget is leaking, what Meta is actually optimising for, and the first thing to fix. Yours whether or not we ever speak again.
“Meta rewards the accounts that test relentlessly and track honestly. I built Global PPC so you work directly with the strategist, and your budget is treated like it's mine.”
Hassan built Global PPC around one method: connect what UK businesses actually sell back into Meta Ads and Google Ads, so every campaign is judged on revenue instead of clicks. Seven years of UK paid media and 13 active Meta and Google certifications sit behind that method, and Hassan leads strategy on every account personally, from Manchester.
13 active certifications
Meta Ads management in the UK, answered straight
The questions UK businesses ask before hiring a Meta Ads agency, without the sales gloss.
Global PPC
Management fees are separate from your ad spend and are quoted as a fixed monthly scope after the audit, so you know the number before you commit. Revenue-tracked management earns its fee fastest from around £8k a month in spend. Under £5k a month, the fees can't pay back yet and we'll say so; grow first, then come back. Our pricing page covers the detail.
Most agencies optimise campaigns to leads, link clicks and the ROAS in Ads Manager. We wire your real sales back into Meta through the Conversions API and offline event uploads, so the algorithm chases signed contracts, booked patients and profitable orders instead of form fills. Every account is built by the strategist, and every report shows the number your business actually banks.
It sends conversions to Meta from your server and your CRM, including the sales that happen after the click, such as a signed installation contract or an accepted treatment plan, with their value. Meta then learns which ads produced revenue and finds more of those people. Since the iOS privacy changes, the browser pixel on its own misses a large share of conversions. If one sale is worth thousands to you, you need it.
Yes. Advantage+ Shopping, catalog sales, dynamic product ads and Commerce Manager feeds are core specialisms, alongside prospecting, retargeting, Reels, lead ads and click-to-chat. For ecommerce we cap existing-customer spend and feed margin data into optimisation, so Advantage+ scales on profit per new order rather than on vanity revenue.
We lead creative strategy: concepts, hooks, ad copy and the testing framework. We can work with your assets, brief your team or guide production, and every variation is tested against revenue rather than thumb-stop rate. Creative is the biggest lever on Meta, so it's treated as core, not an afterthought.
Tracking goes live and obvious waste is cut inside the first 30 days, while campaigns clear Meta's learning phase. By day 90 Meta is optimising on revenue signals and cost per sale is trending down. From day 180 the account compounds with predictable payback. Anyone promising guaranteed sales inside a month is selling the promise, not the outcome.
The free teardown is a short personal video: Hassan pulls your live ad account apart and tells you where the budget is leaking and what he'd change first. One per business, because each one takes real time. The paid PPC audit is the written, structured version with prioritised fixes you can hand to whoever runs the account, including us.
No. We're based in Manchester and work with businesses across the UK, from London to Scotland. Reporting happens on weekly screen-shares and the strategist is a WhatsApp message away, so location changes nothing about how the account is run.
You always own your Meta Business Manager, ad account, pixel, catalog and data; we work inside them as a partner. We earn the retainer through results rather than lock-in, and we set the scope and notice period in writing before anything starts.
Six, by design: home energy installers, home services companies, ecommerce and DTC brands, aesthetic and hair clinics, private dentists, and B2B SaaS. Each gets its own playbook and its own money number. Outside those six, we'll say so on the first call and point you to a better fit.
Ready to see what a sale should be costing you?
Start with the free teardown. If your account is a fit, we'll show you exactly how we'd wire your sales into Meta; if it isn't, we'll tell you that too.
- A personal video of your Ads Manager: where budget leaks, what Meta is optimising for, what to fix first.
- Built for your industry, spend and biggest problem, not a template.
- Yours to keep, whether or not we ever work together.
