Hassan Tahir
7+ years of UK and US PPC management. Active credentials across Google Ads Search, Display, Video, Shopping, Measurement and Apps, plus the full Meta Blueprint Professional stack. Every account is overseen personally.
Accepting clients
across UK & US
under management
driven for clients
optimisation
Trusted by brands across the UK and US.
A selection of the e-commerce, local-service and B2B businesses that run their paid media with Global PPC.
A performance
marketer, not a
retainer machine.
Hassan Tahir is a paid marketing specialist with a 7-year track record scaling high-budget Google Ads and Meta Ads campaigns for e-commerce and lead-generation businesses across the UK and US. He specialises in AI-driven paid advertising, conversion optimisation, and MarTech ecosystems that turn ad spend into measurable, repeatable revenue.
His work spans Google Search, Shopping, Performance Max, and YouTube through to Facebook and Instagram, managing monthly budgets from £10K to £500K+ while improving ROAS, lowering CPA, and lifting conversion rates in competitive niches. Under the hood sit server-side tracking, attribution modelling, automation workflows, and predictive audience targeting that feed the algorithms clean signals.
Beyond the console, Hassan holds a background in software engineering and marketing automation, which is why his accounts run on solid measurement and scripts rather than guesswork. He leads teams, mentors interns, and writes regularly on where Google and Meta advertising is heading.
End-to-end paid growth,
owned start to finish.
One operator across the whole system, from tracking foundations to the creative that scales spend profitably.
Google Ads Management
Search, Shopping, Performance Max, Display, and YouTube, structured around clean signals and Smart Bidding to hit target ROAS and CPA.
Meta Ads (FB & IG)
Advantage+ shopping, creative-led testing, and custom and lookalike audiences built for signal quality rather than tired interest stacks.
E-commerce Scaling
Scaling stores to profitable growth with Merchant Center hygiene, feed optimisation, and budget scaling that holds efficiency.
Lead-Gen Funnels
High-converting acquisition funnels for service and B2B businesses in the UK and US markets, tuned for qualified lead volume.
Tracking & Attribution
Server-side tracking, conversion validation, and attribution modelling so every optimisation decision is made on data you can trust.
Analytics & CRO
GA4, Looker Studio reporting, and landing-page and funnel conversion optimisation that compounds the return on every click.
Certified across the
entire platform stack.
Google, Meta, and platform certifications, grouped by issuer and kept current.
Agile, and honest
about the data.
Campaigns adapt weekly, not quarterly. Every account moves through the same disciplined loop.
Audit & Track
Server-side tracking, GA4, and conversion validation before a single pound scales.
Architect
Structure Search, Shopping, PMax and Meta around clean, high-quality signals.
Test Creative
Feed the algorithm diverse creative and first-party data, not guesswork.
Scale
Smart Bidding and budget scaling tuned to target ROAS and CPA.
Iterate
Weekly iteration on honest data. Small tweaks that outperform whole strategies.
Intensity when it counts
Rebuilding your world, scaling budgets daily, and in Slack every hour. You pay for that intensity while the machine gets calibrated.
Fair pricing when it hums
Once campaigns are humming and growth is steady, cost drops significantly. A fluctuating value model built on trust, not overcharging for silence.
Where the results
were built.
Founded a specialist paid-media practice for e-commerce and lead-gen brands. Owns campaign architecture, funnel optimisation, audience targeting, creative testing, analytics, and performance scaling end to end, with every account overseen personally. Also building GMarket, an all-in-one PPC automation project.
Led performance marketing for 40+ clients, driving £9.7M+ YoY revenue growth across PPC, SEO, and social. Implemented data-driven optimisation frameworks that delivered a 27.3% increase in ROI. Team recognised with a Clutch Top B2B Company award.
Built and executed strategic marketing plans across digital, social, and traditional channels for a UK financial-services brand, analysing market trends, consumer behaviour, and competitors to surface growth opportunities and align campaigns with business objectives.
Associate's in Concepts in Digital Branding (Grade A) from the Metropolitan School of Business & Management, UK, alongside a background in Software Engineering with a marketing-automation focus: Python, JS, and scripting behind the marketing systems he builds.
Sectors Hassan scales.
Six verticals, each with its own Google and Meta playbook and its own money number: the figure ad spend is tracked to instead of leads and clicks.
Home Energy
Solar, heat pump and ECO4 marketing, tracked to cost per signed install rather than cost per lead, so surveyors stop driving to appointments that were never real.
Home Services
Windows, bathrooms, roofing and driveways, optimised to cost per signed contract instead of cost per enquiry, so quotes that never answer the door stop counting as wins.
Ecommerce & DTC
Google Shopping, PMax and Meta Ads run to profit per order and new-customer ROAS, not a blended ROAS that looks great while sales stay flat.
Aesthetics & Hair
Compliant clinic and hair-transplant campaigns measured on cost per attended consultation, not cost per enquiry, so no-shows stop flattering the numbers.
Private Dental
Implant, Invisalign and cosmetic campaigns tracked to cost per accepted treatment plan, not cost per form fill, so £8 clicks stop buying NHS-style enquiries.
B2B SaaS
Paid search optimised to pipeline: cost per SQL and pipeline value rather than cost per MQL, so sales actually works the leads marketing pays for.
The stack behind
the performance.
High-level ad platforms, measurement, and AI automation that keep campaigns fast, tracked, and scalable.
What teams say after
working with Hassan.
On where paid
media is heading.
Practical UK PPC guides from Hassan on the Global PPC blog.
Meta Ads Optimization Strategies That Actually Work
Meta's AI now reads more than 10,000 signals per impression, so the real work has shifted from precision targeting to creative, signal quality, and account structure.
Read the guide →Winning Google Ads Strategies for 2026
The account that printed profit in 2023 is quietly losing money in 2026. Winning now means feeding Google's AI the right goals, data, and guardrails.
Read the guide →How Much Do Google Ads Cost in 2026? Complete Pricing Guide
An honest, pounds-first breakdown of UK Google Ads costs in 2026: average CPC by industry, what £1k, £5k and £10k budgets buy, management fees, VAT, and how to lower CPA.
Read the guide →About Hassan Tahir
& Global PPC.
Who is Hassan Tahir?
Hassan Tahir is the Founder and Lead PPC Strategist of Global Performance Propel Company (GlobalPPC.org). He has 7+ years managing high-budget Google Ads and Meta Ads campaigns for e-commerce and lead-generation businesses across the UK and US.
What does Global PPC specialise in?
Data-driven paid advertising across Google Search, Shopping, Performance Max and YouTube, and Meta (Facebook and Instagram), backed by conversion optimisation, server-side tracking, and analytics.
Which advertising platforms does Hassan Tahir manage?
Google Ads (Search, Shopping, Performance Max, Display and YouTube) and Meta Ads (Facebook and Instagram), plus GA4 and server-side tracking for measurement.
What ad budgets does Hassan Tahir work with?
Monthly ad budgets from around £10K up to £500K+, always managed with a focus on ROAS, lower CPA, and higher conversion rates.
Does Hassan Tahir work with UK and US businesses?
Yes. Based in the UK, Hassan works with brands across both the UK and US markets in e-commerce, lead generation, financial services, and service-based industries.
