Private dental marketing agency UK

Google & Meta Ads for UK private dentists, tracked to patients, not enquiries.

Implants, Invisalign, cosmetic and general: we wire your consultations, plan acceptance and patient value back into Google and Meta, so the platforms bid for people who sit in your chair.

  • Enquiries tracked through to consultations attended and treatment plans accepted.
  • NHS-intent, price-only and out-of-area clicks blocked before they spend.
  • Reported as cost per new patient and accepted plan, not clicks and calls.
Google Partner Meta Business Partner 5.0 on Clutch 7 years UK paid media
Get Google & Meta Ads for your practice
Tell us your treatments and what you spend. Hassan replies with a plan for your practice and a free teardown.
Reviewed personally by the strategist. No spam, no sales calls unless you ask. Prefer to talk? WhatsApp us.

Thanks, we have your details.

Hassan will review your practice and reply within two working days with a plan for your treatments, plus a teardown of your current account if you have one. In a hurry? Message us on WhatsApp or email hello@globalppc.org.

A partner, not a vendor
Google Partner Meta Business Partner Clutch 13 active Google & Meta certifications Manchester, working UK-wide
Where the budget actually goes

Most of a practice’s ad budget buys enquiries that never reach the chair.

When a practice is judged on cost per lead, the platforms find the cheapest form-fills they can: people searching for an NHS place, price shoppers, clicks from miles outside your catchment, and enquiries that book and never attend. The dashboard fills with leads. The appointment book does not. Here is what a month looks like once you follow the money past the enquiry.

ILLUSTRATIVE MONTH · £8,000 ON GOOGLE AND META ADS 15%22%20%24%19% Dead clicksNHS-intentOut of area & priceMissed & no-showsPatients
Clicks that could never book: job seekers, courses and DIY remedy searches£1,20015% of spend
NHS-intent clicks: people searching for an NHS place, not private care£1,76022% of spend
Out-of-area clicks and price-only shoppers who never book£1,60020% of spend
Enquiries that never attend: unanswered calls, no-shows and FTAs£1,92024% of spend
Spend that produced patients in the chair£1,52019% of spend

Illustrative figures for a UK private practice; your split is measured from your own call, booking and attendance data in the first 30 days. The point is not the exact numbers. It is that the first four rows all count as leads on a cost-per-lead dashboard.

What changes when patients feed the bidding

  1. The platforms learn what a real patient looks like. Consultations attended and treatment plans accepted are fed back into Google Ads and Meta Ads, so bidding hunts for more of them, not more form-fills.
  2. Cost per lead looks worse. Cost per patient gets better. Forty cheap leads full of NHS seekers cost more than fifteen enquiries that become nine patients. We make that trade on purpose, and report the number that pays you.
  3. NHS-intent and out-of-area clicks stop spending. Private-intent searches are split from NHS ones, radius targeting is set to real travel times, and free and cheapest searches are blocked from day one.
  4. Budget follows the diary and the treatments that pay. Implants and aligners get the headroom, campaigns ease off when the book is full, and call ads only run when reception can answer.
See where your budget is leaking
Treatments we work in

Pick your treatments. See how we would run them.

Twelve areas of private dentistry, from implants to squat launches, each with its own searches, seasonality, economics and patient journey. Choose yours to see the plan we would start from.

Running facial aesthetics alongside the dentistry? That sits in our aesthetics clinic playbook. Offering something we have not listed? Ask us and we will say honestly whether, and how, we would advertise it.

Search intent

We pay for the searches that become patients, not the ones that only look busy.

A patient typing "dental implants Birmingham" or "invisalign Glasgow" has decided; they are choosing a practice. Someone comparing costs is close behind, and someone searching a symptom will book somewhere within days. The whole account is built around those differences.

INTENT AND LIKELIHOOD TO BOOK 5 · NHS-only and research EXCLUDED · REMARKETING ONLY "nhs dentist taking patients" · "home whitening kits" 4 · Brand and competitor "your practice reviews" · "alternatives to [chain]" SPLIT & MEASURED Never flatters the blend 3 · Symptom-led "chipped tooth repair" · "bleeding gums" APPOINTMENT-LED Answered with a booking 2 · Cost and comparison "invisalign cost uk" · "veneers vs bonding" SEGMENT BY VALUE Budget follows plan value 1 · Treatment + location "implants leeds" · "dentist near me" BID HARD Decided patients choosing a practice
1
Treatment + location"dental implants manchester", "emergency dentist near me". Decided patients choosing a practice. Bid hard, with fees, finance and availability answered on the page.
2
Cost and comparison"invisalign cost uk", "veneers vs bonding". Close to booking. Segmented by plan value so budget follows what a patient is worth.
3
Symptom-led"chipped tooth repair", "bleeding gums". These people book somewhere within days. Answered with an appointment, not a brochure.
4
Brand and competitor"your practice reviews", "alternatives to [chain]". Split out and measured so brand can never flatter the blended number.
5
NHS-only and research"nhs dentist taking patients", "home whitening kits".Excluded · remarketing only
How a dental search account is layered. Budget concentrates at the top tiers, brand is measured on its own, and the bottom tier never sees your money.

Treatment and near-me searches come first

A patient typing a treatment and a place name has decided to book; the only question is where. Those searches get the strongest bids, ads that answer fees and finance honestly, and pages that show the clinician, the practice and the next available appointment.

Catchment, diary and plan value shape every bid

Radius targeting is set to real travel times, whether that is fifteen minutes around Nottingham or a tube line across London, bids scale with what an accepted plan and a recalled patient are worth, and campaigns ease off when the book is full instead of buying enquiries you cannot seat.

Anything that never reaches the chair is removed every week

NHS-intent terms, job seekers, dental-course searches, DIY remedies and out-of-area clicks are blocked from day one, and the search-term and placement reports are reviewed weekly so new leaks close before they cost a month of budget.

Every ad is written to GDC, CQC and platform rules

Dentistry is regulated advertising: no misleading from-prices, the specialist title used only where the GDC register allows it, genuine cases only, and substantiation on file for every claim, so your campaigns stay live while corner-cutters get pulled.

Meta Ads angles that work for practices

Clinician-led and smile-journey creative with genuine cases kept inside GDC rules, aligner and implant education for patients months from booking, open days and finance explained plainly, and everything run to fast booking pages with new-patient results reported apart.

New patients vs returning, split honestly

Practices live on recalls, plans and completed treatment. We split new from returning at the campaign level, report new-patient cost against their first-year value, and feed plan sign-ups and recalls back, so growth spend is judged on the patients it actually created.

WHEN PATIENTS BOOK · INDICATIVE SEASONALITY JFMAMJJASOND ImplantsInvisalign & alignersVeneers & makeoversBonding & whiteningNew patient examsHygiene & gumEmergencyOrthodonticsDentures QuietSteadyBusyPeak
Swipe sideways to see all twelve months
New-smile resolutions land in January, aligners and makeovers build to weddings and summer, orthodontics follows the school holidays, emergencies never stop. Budgets and bids move with that calendar, and your own booking data overrides the pattern within the first quarter.
How the tracking works

From click to accepted plan, and back into the platforms.

Google and Meta can only optimise for what they can see. Most dental accounts show them a form fill and nothing else. We show them the consultation, the attendance and the plan value, so the bidding learns which searches and audiences produce patients who actually sit in the chair.

Plan and recall value fed back into Google Ads & Meta Ads Click9,600 Enquiry418 Consultation262 booked Attended205 Plan accepted143 · £96,000 Patient value£168,000 fed back Returning112 · by month 6 Where most agencies stop Where we optimise Illustrative month Calls, forms and WhatsApptracked into one system FTAs and cancellationscome off before platforms learn New vs returning split ·value via Conversions API
  1. Click9,600
  2. Enquiry418Where most agencies stop
  3. Consultation booked262Calls, forms and WhatsApp tracked into one system.
  4. Attended205
  5. Plan accepted143 · £96,000FTAs and cancellations come off before the platforms learn.
  6. Patient value£168,000Where we optimisePlan, completion and recall value fed back as the conversion value.
  7. Returning patient112 · by month 6New vs returning split, with recall value carried back via the Conversions API.
↺ Plan and recall value fed back into Google Ads & Meta Ads
Built in-house

Tracking system

Our own system for Google Ads, Meta Ads and GA4. Calls to reception, forms and WhatsApp enquiries are captured server-side and matched to the consultations and plans they became, so bidding learns from patients, not form-fills.

Built in-house

Practice system integration

Connects Dentally, Exact, iSmile and the major practice systems, so consultations, attendance, plan acceptance and FTAs flow back automatically, and missed appointments come off before the platforms learn from them.

Built in-house

Patient value reporting

Turns plans, completions and recalls into cost-per-patient and first-year value numbers, per treatment and per practice, on every report. Already have a CRM stack? We connect to it instead.

What we run for practices

The channel mix, chosen from your numbers.

Google Ads and Meta Ads are the core specialisms, run as a dental PPC agency rather than a generalist juggling twenty trades. Which campaign types get budget depends on your treatments, your locations and your diary, never on what is easiest to set up.

Highest booking intent

Google Search

Treatment and near-me searches in exact and phrase match, radius-set to real travel times, with brand ring-fenced in its own campaign so cheap brand clicks never flatter the blend.

Demand creation

Meta Ads

Instagram and Facebook prospecting with clinician-led, GDC-safe creative: aligner and implant education, open days and finance explained, run to fast booking pages with new-patient results reported apart.

Chosen on reputation

Google Maps & local

Location assets, Business Profile and review signals wired into the ads, because patients pick a dentist the way they pick a GP: close, credible and well reviewed.

Second chance

Remarketing

Consultation no-shows rebooked, implant and aligner researchers kept warm for months, and lapsed recalls reminded when a check-up is due: reliably the cheapest patients in the account.

Only once tracking is live

Performance Max

Added only after plan values flow back, with brand excluded. Without that, PMax buys the cheapest form-fills it can find, and your reception pays the price.

Measured, not guessed

Server-side tracking

Calls, forms and WhatsApp captured server-side with the Meta Conversions API, deduplicated, and adjusted for FTAs, so decisions run on numbers you can trust.

How our PPC system works

Five checkpoints that make Google and Meta bid for patients.

The same route on every dental account, from a single-chair squat to a multi-site group: wire the bookings back, get compliant, rebuild around plan value, then scale only what fills the diary.

1 2 3 4 5 ConnectComplianceRestructureCreativeScale Practice system, calls andforms wired into Google Adsand Meta Ads. Every ad, claim and pagechecked against GDC, CQCand platform policy. Campaigns rebuilt aroundaccepted plans and locations,with brand split out. Clinician-led ads in yourpatients' words, tested weekly,kept policy-safe. Spend rises only where thediary fills, treatment bytreatment, site by site.
  1. ConnectPractice system, calls and forms wired into Google Ads and Meta Ads.
  2. ComplianceEvery ad, claim and page checked against GDC, CQC and platform policy.
  3. RestructureCampaigns rebuilt around accepted plans and locations, with brand split out.
  4. CreativeClinician-led ads in your patients' words, tested weekly, kept policy-safe.
  5. ScaleSpend rises only where the diary fills, treatment by treatment, site by site.
Day 30

Call, form and WhatsApp tracking is live, your practice system is connected, NHS-intent, job-seeker and out-of-area searches are blocked, and you see your first honest cost per attended consultation.

Day 90

Google and Meta are bidding on attendance and plan value rather than form-fills. Cost per lead may look higher; cost per patient and plan value are trending the right way.

Day 180

The account compounds: budget scales into the treatments, seasons and practices that fill the diary, with every pound of spend traceable to patients on a screen share.

Who we work with

Practices already on the method.

Dentistry is one of the six industries we work in, and private practices from London and Manchester to Cardiff, Edinburgh and Belfast run their Google and Meta budgets through the same method. If you are comparing dental marketing agencies in the UK, start with the numbers: live dashboards from the accounts we manage, with every number checkable against the screenshot, are in the case studies.

Clutch★★★★★5.0 · independently verified reviews

Clients review us on Clutch, where every review is verified independently before it is published. The rating is 5.0. One reviewer, the project manager of a home improvement company, reports 230 conversions at a 13.26 return on ad spend, with the account managed to the jobs it produces rather than to clicks.

Global PPC on Clutch · Google Partner · Meta Business Partner · 13 active certifications
5.0Clutch rating
13Certifications
7 yrsUK paid media

What you get on every report

The numbers a practice owner can act on
Cost per

Enquiry, consultation and accepted plan, by treatment, campaign and practice, with brand reported apart.

Patient value

Plan, completion and recall value tracked per patient and fed back to the platforms.

Diary quality

Attendance rate, new versus returning and plan acceptance, so empty-chair enquiries are visible and shrinking.

Compliance

Every ad and claim within GDC, CQC, Google and Meta rules, with substantiation on file if anyone asks.

Shared on a screen share every month, and available in your own dashboard in between. No slide deck, no vanity metrics.

The honest filter

Built for some practices. Wrong for others.

Patient-tracked PPC earns its fee fastest when there is plan value in the dentistry and someone answering the phone. Here is exactly who this works for, and who should not hire us.

Green light if

  • You sell high-value or repeat dentistry: implants, aligners, cosmetic work, plans and hygiene recalls. From a single-chair squat in Sheffield to a group across the North West, all qualify.
  • Reception answers inside working hours and someone owns the follow-up, because ads magnify the front desk, for better or worse.
  • You are CQC registered, your claims stand up, and your fees and finance options are published honestly.
  • You spend £3,000 a month per practice on ads, or are ready to, so the platforms have enough bookings to learn from.

Red light if

  • You mainly want NHS patients. Filling NHS lists with paid clicks rarely pays back; this system is built for private and plan revenue.
  • Calls ring out and enquiries sit for days. Paid traffic magnifies the front desk; it cannot fix it. Sort the follow-up first, then come back.
  • Your budget is under £1,500 a month. You would be paying agency fees your ad spend cannot pay back yet. Grow first, then come back.
  • You want the cheapest possible leads, however unqualified. We optimise to patients, which makes cost per lead look worse before cost per patient gets better.
Quick answers

Private dental PPC, answered plainly.

How much does private dental PPC cost in the UK?

Two numbers matter: ad spend and management. Most practices need £3,000 a month or more per site for Google and Meta to learn from enough bookings; implant and aligner campaigns often justify more because one case repays weeks of spend, and implant terms in London and Birmingham cost more per click than the same campaign in Leicester or Newcastle. Management is a flat retainer set out on our pricing page, with a free teardown and a paid PPC audit as the two ways to start.

How quickly will we see new patients?

Google Ads for dentists produces enquiries within days of launch on near-me and emergency searches. The honest cost per attended consultation appears around day 30 once bookings and attendance flow back, improves through day 90 as the platforms learn, and compounds from day 180. Squat practices lean on Meta and Maps to build a name early; established practices usually find patients hiding inside their existing spend first.

Which treatments do you work with?

Implants, Invisalign and aligners, veneers and smile makeovers, bonding and whitening, general and new patient dentistry, hygiene, emergency care, sedation, orthodontics, dentures and restorative work, plus squat launches and multi-site groups. Implant marketing and Invisalign marketing are the campaigns we are asked to rescue most often. Running facial aesthetics alongside the dentistry? That sits in our aesthetics clinic playbook.

Most of our clicks are people looking for an NHS dentist. Can you fix that?

Yes, and it is the biggest leak in general dentistry. We split private-intent searches from NHS-intent ones, build negative keyword lists around free and NHS terms, write ads that say private clearly, and put fees and finance up front so the click qualifies itself before it costs you anything more. Volume drops. Patients go up. That trade is the point.

Our ad account was restricted or disapproved. Can you help?

Usually, yes. Dental accounts are typically flagged for misleading from-prices, restricted healthcare wording or claims the pages cannot back up. We audit every ad, claim and landing page, fix the site alongside the account, document the appeal, and rebuild the setup so it does not recur.

We use Dentally, Exact or iSmile. Can you track actual appointments?

Yes. Our in-house tracking system connects the major practice systems, call tracking and WhatsApp into one view, so consultations, attendance, accepted plans and FTAs flow back to Google Ads and Meta Ads automatically. The full route is on how the system works.

Do you work with squat and single-site practices?

Yes, from a single-chair squat in Brighton to multi-site and franchise groups across Manchester, Leeds and London. A squat gets a launch plan built around list growth and plan sign-ups; a group gets its own radius, budget and reporting per practice, so a struggling site cannot hide inside a group average.

What is the free teardown?

A short personal video in which Hassan pulls your live Google Ads or Meta Ads account apart: where the budget is leaking, which campaigns are buying enquiries that never reach the chair, and what we would change first. Specific to your practice, recorded by the strategist, and yours to keep. Use the form at the top of this page or the teardown page.

Want your ads judged on patients in chairs?

Send us your account for a free teardown. We will show you which campaigns are buying enquiries that never reach the chair, and what your budget could return once plan value feeds the bidding.

Get a free teardown See pricing