UK agency · Founder-led
Google Ads Management That Bids for Revenue
Google Ads management for all six industries we serve
Global PPC is a Google Partner agency in Manchester providing Google Ads management services for UK businesses where one sale is worth thousands. We wire your real sales back into Google Ads, so Search, Shopping, Performance Max and YouTube campaigns bid for signed contracts, booked patients and profitable orders, not form fills.
13 active certifications
5.0 rating
Your Google Ads account is optimising for the wrong number
Cost per lead, click-through rate, blended ROAS: Google will happily push any of them down. None of them is the number your business banks. Revenue-tracked Google Ads management starts by changing what Google is told to chase.
Pick your industry. See the number we track instead.
Google Ads for UK solar, heat pump and ECO4 installers, tracked from click to signed install. Home energy marketing →
Every Google Ads campaign type. One strategist. One number.
Search, Shopping, Performance Max, YouTube and Demand Gen all run from the same revenue feed, so each campaign is judged on cost per sale rather than on a vanity metric of its own.
26 services across campaigns, tracking, strategy and industry
Browse by category. Every one of these runs on the same revenue feed, and any of them can be the reason you get in touch.
Skip the reading. Send the URL.
Drop your website and Hassan records a teardown of your Google Ads account: where the budget leaks, what he'd change first. Yours to keep whether or not we ever work together.
Fifteen searches, fifteen straight answers
If you typed one of these into Google, here is exactly what you'd get from us, and what you wouldn't.
Google Ads management for six UK industries, each tracked to its own money number
Open your industry to see what your dashboard reports today, what we send back into Google Ads instead, and what changes when we do. Outside these six? We'll say so on the first call.
My surveyors drive to appointments that were never real.
Survey booked, survey attended, contract signed, install value. Google stops buying form fills and starts bidding for installs.
Screening is built into the funnel, so wasted survey miles fall and the account is judged on cost per signed install.
Half the quotes we book never answer the door.
Quote booked, quote attended, job sold and contract value, so campaigns buy £10k jobs rather than enquiries.
Search and Local Services Ads are rebuilt around cost per signed contract, with call and form leads scored before Google learns from them.
Our ROAS looks great, but sales are flat.
Margin data and new-customer flags through server-side tracking, so Shopping and Performance Max bid on profit, not vanity revenue.
Brand terms are separated, feeds are segmented by margin, and scale is judged on new-customer ROAS.
The enquiries come in. The consultations don't show.
Consultation attended and procedure booked, inside a fully compliant clinic funnel with creative that passes policy.
Google bids for patients who turn up, and the account is reported on cost per attended consultation and procedure value.
£8 a click, and it's all NHS-style enquiries.
Accepted implant and Invisalign plans with their value, so campaigns bid for patients worth thousands, not form fills.
Intent is filtered before the click, NHS-style searches are excluded, and reporting runs on cost per accepted plan.
Sales ignores the leads marketing pays for.
Deal-stage values from your CRM as conversion values, so paid search learns what a real opportunity looks like.
Bidding moves from MQL volume to SQLs and pipeline, and marketing and sales finally look at the same number.
Five checkpoints that make Google bid for revenue
The order matters. Tracking comes first, because everything after it is only as honest as the data Google is learning from.
What's true at each checkpoint
What does a sale really cost you?
Three sliders, plain arithmetic, no assumptions about what we'd improve. It just shows the number Google should already be bidding for.
Your account today
Use last month's numbers. Rough is fine.
Right now Google is optimising for a £67 lead. Your business pays for a £444 sale. Until that second number is what Google sees, it will keep finding cheaper leads that close less often.
Cost per sale = spend ÷ (leads × close rate). True ROAS = (sales × average value) ÷ spend. Nothing here is a forecast of what we'd change.
Real dashboards, not marketing claims
Actual Google Ads screenshots from UK accounts we manage. Every number below is typed as text you can check against the screenshot, and every screenshot opens full size.
30 days · UK ecommerce brand · target-ROAS bidding on Google Shopping and Performance Max.
30 days · UK D2C startup · maximise conversion value with a target ROAS.
Screenshots are real, unedited Google Ads dashboards from managed UK accounts. Results vary with budget, industry and offer; past performance is not a promise of future performance.
Praised for looking beyond clicks and standard platform metrics: 13.26 ROAS, 230 conversions, 5.91% conversion rate.
Conversions up from 10–20 a month to 299, at 13.59 ROAS and roughly £270,000 in conversion value.
Want numbers like these on your own dashboard?
Hassan pulls your live Google Ads account apart on video and shows you exactly where the budget is leaking. Free, personal, and yours to keep even if we never speak again.
Send a screenshot. Get a voice note.
The fastest Google Ads audit in the UK is a WhatsApp message. Hassan looks at your last 30 days and replies personally with where the money is going and what he'd change first.
1. Screenshot your Google Ads overview
Campaigns tab, last 30 days, with cost, conversions and cost per conversion showing. Blur anything you'd rather not share.
2. WhatsApp it to Hassan
The number goes straight to the strategist, not to a sales inbox. Add one line about what you sell.
3. Get a voice-note teardown back
Where the budget is leaking, what Google is actually optimising for, and the first thing to fix. Yours whether or not we ever speak again.
“Most agencies hand your budget to a junior after the pitch. I built Global PPC so you work directly with the strategist, and your budget is treated like it's mine.”
Hassan built Global PPC around one method: connect what UK businesses actually sell back into Google Ads and Meta Ads, so every campaign is judged on revenue instead of clicks. Seven years of UK paid media and 13 active Google and Meta certifications sit behind that method, and Hassan leads strategy on every account personally, from Manchester.
13 active certifications
Google Ads management in the UK, answered straight
The questions UK businesses ask before hiring a Google Ads agency, without the sales gloss.
Global PPC
Management fees are separate from your ad spend and are quoted as a fixed monthly scope after the audit, so you know the number before you commit. Revenue-tracked management earns its fee fastest from around £8k a month in spend. Under £5k a month, the fees can't pay back yet and we'll say so; grow first, then come back. Our pricing page and the Google Ads cost guide cover the detail.
Most agencies optimise campaigns to leads, clicks and blended ROAS. We wire your real sales back into Google Ads with offline conversion tracking, so Smart Bidding chases signed contracts, booked patients and profitable orders instead of form fills. Every account is built by the strategist, and every report shows the number your business actually banks.
It sends the sales that happen after the click, such as a signed installation contract or an accepted treatment plan, back into Google Ads with their value. Google then learns which clicks became revenue and bids for more of them. Without it, campaigns optimise for whoever fills in a form, including the enquiries your team never converts. If one sale is worth thousands to you, you need it.
Yes. Google Shopping, Performance Max, Merchant Center and feed optimisation are core specialisms, alongside Search, YouTube, Demand Gen, Display and remarketing. For ecommerce we separate brand searches and feed margin data into bidding, so Shopping and PMax scale on profit per order rather than on vanity revenue.
Tracking goes live and obvious waste is cut inside the first 30 days. By day 90 Google is bidding on revenue signals and cost per sale is trending down. From day 180 the account compounds with predictable payback. Anyone promising guaranteed sales inside a month is selling the promise, not the outcome.
The free teardown is a short personal video: Hassan pulls your live account apart and tells you where the budget is leaking and what he'd change first. One per business, because each one takes real time. The paid PPC audit is the written, structured version with prioritised fixes you can hand to whoever runs the account, including us.
No. We're based in Manchester and work with businesses across the UK, from London to Scotland. Reporting happens on weekly screen-shares and the strategist is a WhatsApp message away, so location changes nothing about how the account is run.
You always own your Google Ads account, its data and its campaigns; we work inside it as a manager. We earn the retainer through results rather than lock-in, and we set the scope and notice period in writing before anything starts.
Six, by design: home energy installers, home services companies, ecommerce and DTC brands, aesthetic and hair clinics, private dentists, and B2B SaaS. Each gets its own playbook and its own money number. Outside those six, we'll say so on the first call and point you to a better fit.
Ready to see what a sale should be costing you?
Start with the free teardown. If your account is a fit, we'll show you exactly how we'd wire your sales into Google Ads; if it isn't, we'll tell you that too.
- A personal video of your Google Ads account: where budget leaks, what Google is optimising for, what to fix first.
- Built for your industry, spend and biggest problem, not a template.
- Yours to keep, whether or not we ever work together.
