The UK PPC team behind every Global PPC account.
Global PPC is a UK PPC agency with a 20-person team led by founder Hassan Tahir. Our Google Ads, Meta Ads, SEO and AEO specialists manage campaigns for businesses in London, Manchester, Birmingham and across the UK. Every account gets a dedicated platform specialist and the founder's eyes on its strategy.
Twenty people.
One accountable founder.
Meet the nine PPC, SEO and web specialists you'll work with most. Eleven more team members support every UK and US account behind the scenes.
Book a consultationHassan Tahir
Founder & Lead PPC Strategist
Sets the strategy on every account: campaign architecture, measurement and the call on when to scale spend across Google and Meta.
- Google Ads
- Meta Ads
- Performance Max
- Server-side tracking
- Account strategy and campaign architecture
- Measurement, tracking and attribution
- Final sign-off on budget scaling
by the founder 100%
Aisha
Executive Director & VP
Runs the business side of Global PPC: operations, delivery standards, client governance and hiring.
- Operations
- Governance
- QA
- Delivery standards and QA framework
- Client governance and account reviews
- Hiring and team resourcing
Chloe
Growth Lead
Owns client growth after launch: quarterly growth plans, budget conversations and the move from Sprint to Cruise.
- Growth plans
- QBRs
- Retention
- Quarterly growth plans per client
- Budget and scaling conversations
- Client retention and expansion
Jonas
Marketing Manager
Keeps every campaign on rails: launch checklists, the weekly iteration cadence and the Slack channel clients actually read.
- Campaign ops
- Launches
- Client comms
- Launch and QA checklists
- Weekly iteration cadence
- Handoffs between web, SEO and media
Khizer
SEO & AEO Specialist
Builds organic and answer-engine visibility so clients get found in Google and cited in AI Overviews and chat answers.
- Technical SEO
- Schema
- AEO / GEO
- Technical SEO audits
- Structured data and entity work
- Visibility in AI search and chat answers
Aima
Web Developer
Ships the pages the ads point at: fast landing pages, Core Web Vitals fixes and the tagging layer tracking depends on.
- WordPress
- Core Web Vitals
- GTM
- Landing page builds and CRO tests
- Site speed and Core Web Vitals
- Tracking and tag implementation
Malaika
Business Development
First contact for new brands: discovery calls, free account audits and proposals scoped to the client's money number.
- Discovery
- Audits
- Proposals
- Discovery calls with new brands
- Free account audits and proposals
- Partnerships and referrals
Taimur
Senior Google & Meta Ads Specialist
Leads day-to-day media buying across Google and Meta: Search, Shopping, PMax and Advantage+ structures.
- Search & PMax
- Advantage+
- Creative testing
- Campaign architecture and build-outs
- Bidding, feeds and budget management
- Creative testing roadmap
Nigel
Google & Meta Ads Specialist
Runs optimisation across Google and Meta: query mining, audience and signal setup, and weekly performance reporting.
- Google Ads
- Meta Ads
- Reporting
- Search term and query mining
- Audience and Conversions API setup
- Weekly performance reporting
From first call to steady growth,
and who owns each step.
Whether you're a dental clinic in London or a solar installer in Leeds, every account follows the same five steps. Each one has a named owner, so you always know who is doing the work.
-
01
Discovery call
We learn your margins, sales cycle and the number that actually pays the bills, then audit the account for free.
Owned by -
02
Audit & tracking
Server-side tracking, GA4 and conversion checks are fixed before a single pound scales.
Owned by -
03
Build & launch
Campaigns, landing pages and schema go live together against one launch checklist.
Owned by -
The Sprint
04
Calibrate
Daily scaling, weekly iteration and a shared Slack channel while the machine gets calibrated.
Owned by -
The Cruise
05
Grow steadily
Once campaigns hum, fees drop and quarterly growth plans take over from daily firefighting.
Owned by
Built so nothing
falls between desks.
Many UK PPC agencies hand accounts to whoever is free. Global PPC gives every channel an owner and every account the founder's attention.
One strategist on every account
Hassan sets and reviews the strategy on every account. Specialists run the daily work inside that plan.
One owner per channel
Google, Meta, SEO and the website each have a named specialist, so you never hear "someone will look into it."
Tracked to your money number
The team optimises to signed contracts, attended consultations or profit per order, not cheap leads and clicks.
Honest about bad weeks
Weekly reporting shows what didn't work as clearly as what did, and what the team is changing because of it.
PPC management for businesses
across the UK.
The Global PPC team manages Google Ads, Meta Ads, SEO and AEO for businesses in every UK nation, from London and the South East to Manchester, Birmingham, Leeds, Glasgow, Cardiff and Belfast, as well as brands in the US.
Campaigns are built around local search demand. A private dental practice in Bristol and a heat pump installer in Newcastle each get location targeting, ad copy and landing pages written for their own towns and service areas, not a copy-paste national campaign.
Don't see your city? The team works with businesses anywhere in the UK.
England 16
- London
- Manchester
- Birmingham
- Leeds
- Liverpool
- Bristol
- Sheffield
- Newcastle
- Nottingham
- Leicester
- Southampton
- Brighton
- Reading
- Milton Keynes
- Cambridge
- Oxford
Scotland 4
- Glasgow
- Edinburgh
- Aberdeen
- Dundee
Wales 3
- Cardiff
- Swansea
- Newport
Northern Ireland 2
- Belfast
- Derry~Londonderry
UK industry playbooks the team runs
Questions about the Global PPC team.
Straight answers about who runs your account, where we work and how to get started. Updated .
Who is on the Global PPC team?
Global PPC is a 20-person UK PPC agency led by founder and lead strategist Hassan Tahir. The core team is Aisha (Executive Director & VP), Chloe (Growth Lead), Jonas (Marketing Manager), Khizer (SEO & AEO Specialist), Aima (Web Developer), Malaika (Business Development), Taimur (Senior Google & Meta Ads Specialist) and Nigel (Google & Meta Ads Specialist), supported by 11 more team members.
Who manages my account day to day?
Taimur, our senior Google and Meta Ads specialist, and Nigel run your campaigns every day. Jonas, our marketing manager, coordinates the work, and founder Hassan Tahir sets and reviews the strategy.
Will Hassan Tahir be involved in my account?
Yes. Hassan oversees every Global PPC account personally, sets its strategy and signs off on budget scaling.
Who is my main point of contact?
During launch and the Sprint phase, Jonas is your day-to-day contact. Once the account is growing steadily, Chloe, our Growth Lead, runs quarterly growth planning with you.
Which UK cities does the Global PPC team work with?
The team works with businesses across England, Scotland, Wales and Northern Ireland, including London, Manchester, Birmingham, Leeds, Liverpool, Bristol, Sheffield, Newcastle, Glasgow, Edinburgh, Cardiff and Belfast, as well as brands in the US. Campaigns are targeted to each client's own towns, cities and service areas.
What does the Global PPC team specialise in?
Google Ads (Search, Shopping and Performance Max), Meta Ads on Facebook and Instagram, SEO and AEO, landing pages and server-side tracking. The team runs dedicated playbooks for home energy, home services, ecommerce, aesthetic clinics, private dental practices and B2B SaaS.
How is Global PPC different from other UK PPC agencies?
Every account is overseen personally by the founder, every channel has a named specialist, and campaigns are tracked to the number that pays the bills, such as signed contracts, attended consultations or profit per order, rather than cheap leads and clicks.
Does the team handle SEO and websites as well as ads?
Yes. Khizer covers SEO and AEO, including visibility in AI search, and Aima, our web developer, builds landing pages and implements tracking.
How do I start working with the team?
Book a free PPC consultation. Malaika from business development runs the discovery call and a free account audit, then Hassan reviews the proposed strategy.
Put the whole team
on your account.
Start with a free PPC consultation and Google Ads or Meta Ads account audit, available to businesses anywhere in the UK or US. You'll leave with a clear view of what's working, what isn't, and the number your ads should be tracked to.
Want to join the team?
Hassan mentors junior marketers and interns alongside real client work. If you're sharp on Google, Meta, SEO or WordPress, follow Global PPC on LinkedIn for openings.
