White label paid marketing agency for the UK
White label PPC for UK agencies, delivered under your brand
We are the white label PPC team behind agencies that want Google Ads and Meta Ads done properly without hiring for it. You keep the client, the brand and the margin. We run the accounts, wire in revenue tracking and hand you reports in your name.
- Google Partner
- Meta Business Partner
- 7 years UK paid media
- NDA on every partnership
Built and managed by Global PPC. This line never reaches your client.
Illustrative report. Figures are examples, not client data.
How white label PPC works, end to end
Four stations, one circuit. Your client only ever sees the top half of it.
- Your client asks for ads. They come to you, because you are their agency.
- Your agency sells the PPC. Your price, your contract, your brand.
- We build and run it, unseen. Strategy, campaigns and revenue tracking, all behind the scenes.
- Google and Meta bid on real sales. Results reach your client in a report with your name on it, and the loop starts again.
What white label PPC actually means
White label PPC is paid advertising that a specialist team runs on your behalf and you sell as your own. Your client signs with you, pays you and talks to you. Behind the scenes, our team plans, builds and optimises their Google Ads and Meta Ads, then sends you everything you need to report the results under your brand.
It lets a web studio, SEO agency or creative shop act as a full white label digital agency on day one, with a senior paid media team that already knows UK markets, and without the cost and risk of hiring one.
Agencies we typically partner with
- Web design and development studios whose clients ask for ads after launch
- SEO agencies that want to add paid search without splitting focus
- Branding and creative agencies whose campaigns need a media team
- Marketing consultants and fractional CMOs who manage several clients
- Full-service agencies with more PPC demand than their team can cover
White label PPC services your clients can buy from you
Everything below is delivered in your name, in your templates, at a price you set.
White label Google Ads management
Search, Shopping, Performance Max and YouTube campaigns built around your client's real sales, with bidding trained on revenue rather than form fills. Our team works as your white label Google Ads specialists, from keyword research to weekly optimisation.
- Search
- Shopping
- Performance Max
- YouTube
- Demand Gen
White label Meta Ads management
Facebook and Instagram campaigns with the Conversions API connected, so Meta learns from customers your client actually closes.
Conversion tracking setup
Offline conversion imports, enhanced conversions and server-side tracking, so every account you resell can show cost per sale.
Audits and pitch support
Account audits you can present in a pitch, under your brand, to help you win the client before any retainer starts.
Rebuilds and migrations
Inherited a messy account? We restructure it without losing its history, then hand it back into steady management.
White label reporting
Monthly reports in your template and on your domain, plus plain-English notes your account manager can talk through.
What's included in white label PPC management
No vague "ongoing optimisation". This is the work that happens on every account, and who gets to see it.
Search term and placement review
Wasted spend cut and negative keywords added, so budget only buys relevant clicks.
Behind the scenesBid, budget and pacing checks
Spend kept on plan across every campaign, with no month-end surprises.
Behind the scenesAd and creative testing
New variants in, weak ones out, judged on cost per sale rather than click-through rate.
Behind the scenesTracking health check
Conversions and offline imports checked, so nothing silently breaks.
Behind the scenesBranded performance report
In your template and sent from your domain, with results tied to revenue.
Client-facing, in your brandTalking points for your team
What happened, why, and what comes next, in plain English your account manager can use.
For your teamPartner review call
A standing call with your team covering every client we run together.
For your teamLanding page recommendations
Specific, prioritised fixes that lift the conversion rate of the traffic you pay for.
Client-facing, in your brandFull account audit
Structure, tracking and spend efficiency reviewed end to end.
Behind the scenesGrowth roadmap
Next quarter's plan, ready to present to your client as your own.
Client-facing, in your brandUpsell opportunities
New campaigns, channels or budget increases worth proposing, with the numbers to back them.
For your teamCompetitor review
Auction insights and competitor ads summarised for your client meeting.
Client-facing, in your brandBuilt in-house
One partner portal for every client you resell
Every account we run for you sits in one place: live tracking status, the number that matters for that client's industry, and a report already branded as your agency. Pick a client to see their view.
Enquiry to signed install
Tracking and reporting
Enquiry to accepted plan
Tracking and reporting
Enquiry to job sold
Tracking and reporting
MQL to opportunity
Tracking and reporting
Illustrative accounts and figures. Real client data stays in ad accounts you own.
Three ways to run white label PPC management with us
Pick how visible we are. Most agencies start fully white label and change as the relationship grows.
We stay completely invisible. Your client only ever deals with your agency.
Your client sees
- Your brand on every report and email
- An account manager from your team
- Your invoices at your prices
You handle
- The client relationship and billing
- Monthly check-ins, using our notes
- Renewals and upsells
We handle
- Strategy, build and daily optimisation
- Offline conversion and server-side tracking
- Reports in your template, ready to send
We join your team under your name, so your client gets a specialist on calls when it matters.
Your client sees
- A PPC specialist on your team
- Your email domain and signature
- Your reports and dashboards
You handle
- Commercials and account ownership
- Introducing us as your specialist
- The wider marketing strategy
We handle
- Joining client calls when useful
- Strategy, build and optimisation
- Answering the hard tracking questions live
Specialist help for a single job, with no ongoing retainer.
Your client sees
- Your agency delivering the work
- A deliverable in your branding
You handle
- Scoping and the client brief
- Presenting the findings
We handle
- Account audits and rebuilds
- Tracking setups and migrations
- Pitch audits to help you win new clients
What white label PPC could add to your margin
Move the sliders to model your own numbers. You set the retail price, so the margin is yours to decide.
Example figures only. Your partner rate is confirmed on the partner call.
- Monthly revenue
- £9,600
- Monthly margin
- £4,800
- Margin
- 50%
Your price is below the partner fee, so each client would lose money.
We help you sell white label PPC, not just deliver it
Most agencies have no shortage of clients who want ads. The hard part is pitching paid media with confidence. So we back you up before the contract is signed.
Pitch audits in your brand
A written audit of the prospect's current account, in your template, showing where their budget is leaking.
Proposal and pricing guidance
Scope, structure and wording for the paid media part of your proposal.
Pre-sales calls as your specialist
We join the pitch under your name to answer the technical questions.
Results written up for you
When an account performs, we write it up as a case study you can publish as your own.
How a partnership with our white label Google Ads agency starts
-
Partner call
We learn how your agency sells, prices and reports. A mutual NDA is in place before you share a single client detail.
-
Client handover
You send a one-page brief and grant access through your Google Ads manager account and Meta Business Manager. Ad accounts stay in your or your client's name.
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Tracking and build
We connect real sales back to the platforms, then rebuild campaigns and bidding around cost per sale instead of clicks.
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Reporting in your name
Reports arrive in your template with talking points for your account manager, so every client meeting runs smoothly.
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Grow the account
We flag budget opportunities and new campaigns you can propose, which turns steady PPC into a growing line on your invoice.
Every new client, live within 30 days
Once you hand a client over, this is the rhythm. Tracking comes first, so the platforms learn from real sales from the start.
- Day 1
Brief received
We read your brief, get access through your manager account and book a kick-off with your team.
- Days 2 to 5
Audit and tracking plan
We audit the existing account and map every stage from enquiry to sale.
- Week 2
Tracking live, campaigns rebuilt
Offline conversions and server-side data connected, campaigns restructured around cost per sale.
- Week 3
Launch and first optimisations
Campaigns go live, and daily checks catch anything that needs adjusting.
- Day 30
First branded report
Your first report, in your template, with honest cost-per-sale numbers.
Like having a PPC team down the hall
White label only works if you can get answers fast. You talk to the people running your accounts, in the tools your team already uses.
- A named account lead for every client you hand over
- A shared Slack or Teams channel with your team
- Replies within one working day, faster for anything urgent
- A monthly partner review across all shared clients
- Direct access to a senior strategist when a client is at risk
Sam, Northside DigitalBrightwave want to push heat pumps harder next month. Is there room in the budget?
Your PPC teamYes. Heat pump installs are coming in at £640 per signed job, against £1,100 for solar. I'd move £1,500 from solar search into heat pumps.
Your PPC teamTalking points for your client call are in this month's report folder.
Sam, Northside DigitalPerfect. Sending the report to Brightwave now.
Platforms, tools and industries we cover
One team across the paid media stack, so your clients get joined-up tracking instead of disconnected tools.
- Google Ads Search
- Performance Max
- Google Shopping
- YouTube Ads
- Demand Gen
- Meta Ads
- Facebook and Instagram
- Conversions API
- Enhanced conversions
- Offline conversion import
- Google Analytics 4
- Google Tag Manager
- Server-side tagging
- Looker Studio
- HubSpot
- Salesforce
- Pipedrive
- Shopify
- WooCommerce
- Call tracking
Industries with ready-made tracking and reporting
- Home energyTracked to cost per signed install
- Home servicesTracked to cost per signed contract
- Ecommerce and DTCTracked to profit per order
- Aesthetics and hairTracked to cost per attended consultation
- Private dentalTracked to cost per accepted treatment plan
- B2B SaaSTracked to cost per SQL and pipeline value
In-house, freelancer or white label PPC?
Three ways to add paid media to your agency, compared on what actually matters to your margin and your clients.
| In-house hire | Freelancer | White label with us | |
|---|---|---|---|
| Time to first client live | Months of recruiting | Weeks, if they have capacity | Within 30 days |
| Cost structure | Salary, NI, pension and tools, with or without clients | Day rates that vary | One fee per client account |
| Depth of expertise | One person's experience | One person's experience | A team across many UK accounts |
| Holiday and sickness cover | Gaps when they are away | Gaps, and they may move on | Built in |
| Works under your brand | Yes, on your payroll | Depends on the freelancer | By default, under NDA |
| Revenue tracking set up | If they know how | If they know how | Standard on every account |
| Scales with your client list | Hire, or let someone go | Limited by one person's hours | Add clients one at a time |
Your clients stay yours, in writing
The biggest worry with any white label partner is losing control of the client. So the protections are contractual, not a promise on a web page.
Mutual NDA
Signed before you share a single client detail, covering every account we touch.
Non-solicitation
We never approach your clients, during the partnership or after it ends.
UK GDPR data processing
A data processing agreement covers any customer data used for conversion tracking.
Access you control
We work through your Google Ads manager account and Meta Business Manager, and you can revoke access any time.
Nothing in our name
No Global PPC branding, emails, invoices or logins ever reach your client.
A clean handover
If we part ways, accounts, tracking, reports and documentation all stay with you.
Is white label PPC right for your agency?
A strong fit if
- Clients are asking for Google Ads or Meta Ads you can't serve well today
- You want paid media revenue without hiring a department
- Your clients' sales can be tracked, online or offline
- You want to report real results, not vanity metrics
Probably not a fit if
- You need the cheapest PPC possible, whatever the quality
- Client budgets are too small for paid ads to work. We'll tell you honestly
- You want a self-serve tool rather than a team
- You only need to resell SEO. Paid media is our specialism
White label, not a black box
Your name is on the work, so you should be able to explain every pound of it. That is how we build accounts.
Revenue tracking as standard
Every account gets offline conversion tracking and server-side data, so you report cost per sale rather than cost per click. See how the system works.
Reports clients understand
Plain-English results tied to money, with notes your team can use in meetings. No vanity metrics to explain away.
Paid media specialists only
We do Google Ads and Meta Ads and nothing else, which is why agencies pair us with their own SEO team or a white label SEO outsourcing partner.
White label PPC questions from agencies
What is white label PPC?
White label PPC is pay-per-click advertising that a specialist team manages for your agency and you resell under your own brand. Your client contracts with you and sees only your agency, while we handle the strategy, campaign builds, optimisation, tracking and reporting behind the scenes.
Will my clients know you exist?
Not unless you want them to. In a fully white label partnership we never contact your clients, every report carries your branding, and a mutual NDA covers the relationship. If you prefer, we can join calls as part of your team using your email domain.
Who owns the Google Ads and Meta Ads accounts?
You or your client do. We work through access granted from your Google Ads manager account and Meta Business Manager, and nothing is moved into our name. If the partnership ends, the accounts, tracking and data all stay with you.
How are white label PPC services priced?
Pricing is a fixed monthly fee per client account, based on ad spend, the platforms involved and the tracking work needed. You set your own retail price and keep the margin. We share partner pricing on the first call.
Do you offer white label SEO outsourcing?
Paid media is our specialism, so our white label work covers Google Ads and Meta Ads. If you also need white label SEO outsourcing, mention it on the partner call. We regularly work alongside SEO teams and can coordinate tracking, landing pages and reporting with whoever handles your organic work.
What does a white label Google Ads agency need from us to start?
A short brief for each client covering their offer, margins and goals, access to their ad accounts through your manager account, and your report template and brand assets. If the client does not track sales yet, a simple record of enquiries and sales is enough for us to build tracking around.
Who pays the ad spend?
Your client pays Google and Meta directly, or you pay and rebill them if you prefer. Either way, ad spend never passes through us, and our fee is separate from the media budget.
Can you take over accounts we already run?
Yes. We audit the existing account first, then restructure it without losing its history, so performance data and learnings carry over.
How quickly can a new client go live?
Most new clients are live within 30 days. Tracking goes in first, usually in the second week, so campaigns learn from real sales from the start.
Is there a minimum ad spend or contract length?
Partner terms are agreed on the first call. If a client's budget is too small for paid ads to work in their market, we will tell you before you sell it rather than after.
Can we see a sample white label report?
Yes. On the partner call we share a sample report and walk through how it looks in your branding, so you can see exactly what your clients will receive.
Add a paid media team without adding payroll
Tell us about your agency and the clients asking for ads. We will show you how white label PPC would run under your brand, and what it could add to your margin.
