The UK PPC Audit That Shows Where Every Pound Leaks
Most UK PPC audits are an automated score and a sales pitch. This one isn't. Founder Hassan Tahir goes inside your live Google Ads and Meta Ads accounts and tears them apart query by query, campaign by campaign. Then he hands you a 25+ point written audit, a 90-day roadmap and a recorded walkthrough call so you can fix it whether you ever hire us or not.
We audit both platforms together because your buyers don't live on one. Search intent on Google, demand creation on Meta, and one budget bleeding across both.
Fully credited against your first month if we later manage your ads, so the audit effectively costs £0 if we work together. Compare all three options on our pricing page.
Meta Business Partner
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What lands in your inbox & WhatsApp
- ✓25+ point written deep audit in plain English. No jargon, no 40-page filler PDF
- ✓Wasted-spend ledger: the exact search terms, placements and audiences burning your budget, with the pound figures next to them
- ✓90-day priority roadmap: what to fix first, second and third, ranked by revenue impact
- ✓Copy-paste negative keyword wall built for your industry, so no more freebie-hunter clicks
- ✓Our campaign structure template and the revenue tracking blueprint we run on live 13x ROAS accounts
- ✓30-minute walkthrough call with Hassan, the person who did the audit, not an account manager reading it
- ✓Delivered within 5 working days of access, by email and WhatsApp
Book your deep audit
Fill this in so Hassan starts with context, not guesswork. You'll be taken to secure Stripe checkout. Your Google Ads Customer ID and/or Meta Ads Account ID below is how we send the access request. Confirmation email follows payment.
A forensic teardown of both platforms, not a screenshot deck
Automated audit tools check settings. We check money. This is a proper paid search audit for UK accounts: a line-by-line Google Ads account review and Meta review, with a wasted ad spend audit that puts pound figures on every leak. Several checks below, such as data exclusion windows, auction-time value rules and conversion lag vs. bidding windows, are ones almost no UK agency runs, because they take hours, not software.
Inside your Google Ads account
A complete Google Ads audit for UK accounts: Search campaigns, a Google Shopping audit and Performance Max. See our full Google paid marketing service
- Search terms forensics: where your spend actually goes, query by query, with a pound value on every wasted cluster
- Match type & bid strategy check: broad match burning budget without the conversion data to steer it
- Quality Score diagnostics: why you pay more per click than the competitor next door, and which of the three levers to pull
- Impression share split: lost to budget vs. lost to rank, across your money campaigns only
- Performance Max audit: how much of "PMax" is really just your own brand traffic in disguise
- Conversion lag vs. bidding windows: is Smart Bidding being judged before your sales even close?
- Data exclusion windows: tracking outages that poisoned the algorithm's learning, and never got excluded
- Auction-time value rules: device, location and audience multipliers you never set (or set wrong)
- Ad assets coverage: sitelinks, calls and review signals your competitors show and you don't
Inside your Meta Ads account
A Meta Ads audit for UK accounts: your Facebook Ads audit and Instagram review together. See our full Meta Ads marketing service
- Account structure vs. spend level: fragmented ad sets starving the learning phase, or over-consolidation hiding losers
- Creative fatigue analysis: frequency, first-time impression ratio and the hooks that stopped converting weeks ago
- Advantage+ audit: where Meta's automation is helping and where it's quietly widening your targeting to spend the budget
- Pixel + Conversions API check: event match quality, deduplication, and the sales your ad blockers are eating
- Attribution window reality check: 7-day click vs. what your bank account says
- Audience overlap & exclusions: campaigns bidding against each other for the same people
- Landing page message match: the ad's promise vs. the first five seconds on the page
- Ad policy compliance: claims and creative that survive platform review, before an account restriction finds them first
Then we audit Google and Meta against each other
Google and Meta both claim your conversions. Both are lying a little. We cross-reference the two accounts against your GA4 and Consent Mode v2 setup to find double-counted sales, the platform that's stealing credit, and the true blended cost per acquisition, so your next budget decision is based on your revenue, not on two dashboards flattering themselves.
You'll also get the exact revenue-tracking blueprint we install on managed accounts: server-side tagging, offline conversion imports and profit-on-margin bidding. It's yours to keep. See how the audit fits into our full pricing model.
Pay today, audited this week
Fill the form & pay securely
Complete the booking form with your Google Ads Customer ID and/or Meta Ads Account ID, then pay the one-time £950 through Stripe. You'll get an instant confirmation email.
We request read-only access
Within one working day we send an access request to the account IDs you gave us. Read-only, so we can't touch your campaigns, budgets or billing. You stay in full control.
Audit delivered in 5 working days
Your written audit, wasted-spend ledger and 90-day roadmap arrive by email and WhatsApp, followed by your 30-minute walkthrough call with Hassan.
The paid audit, answered straight
The questions UK businesses ask before paying for a PPC audit, without the sales gloss.
Book my deep audit →Why £950 when other agencies offer "free audits"?
Do I need both Google Ads and Meta Ads accounts?
What access do you need, and is it safe?
Who actually does the audit?
What if my spend is small?
One audit, run from Manchester, trusted across the UK
Global PPC is a Google Partner PPC agency in Manchester, and every PPC audit in the UK we deliver is done remotely inside your live accounts. That means a Google Ads audit in Manchester works exactly the same as a PPC audit in London, Birmingham, Leeds, Liverpool, Glasgow, Edinburgh or Bristol: same access, same depth, same 5 working day delivery. Whether you found us searching for a Google Ads audit in the UK, a Meta Ads audit, or a Google Ads consultant, this is the audit that shows you the number your dashboard hides.
The scope flexes to your account, not a template. Ecommerce brands get an ecommerce PPC audit with the Google Shopping and Performance Max checks built in; lead generation businesses get the search terms, call tracking and landing page work. And if the audit uncovers more than you want to fix in-house, our PPC management team in the UK can take over through the Google paid marketing and Meta Ads marketing services, with the £950 credited in full. Or compare every route on the pricing page.
