How Meta lead ads generated 1,213 leads in 30 days for a Manchester real estate business
Facebook and Instagram instant forms, targeted around Manchester. The best campaign alone produced 498 leads at £16.12 each, and the top two campaigns delivered 80% of all leads.
The numbers, straight from Meta Ads Manager
- 1,213 form leads in 30 days for a Manchester real estate business: about 40 new enquiries a day.
- The best campaign delivered 498 leads at £16.12 each, reaching 158,630 people across Facebook and Instagram.
- Two campaigns did the heavy lifting: 971 leads between them, 80% of the total.
1,213 leads, dot by dot
Each dot is about 10 leads, coloured by the campaign that produced it.
Two campaigns delivered 80% of the leads
Leads per campaign (bars) with the running total (line). Finding the winners early, then backing them, is what turned this account into a lead machine.
80% of all 1,213 leads came from just two campaigns.
41% of every lead in the account, at the lowest cost per lead.
Every campaign was still running, so the pipeline keeps filling.
From 1.14 million impressions to 498 leads
The best campaign, ring by ring
The top campaign showed ads more than 1.1 million times to 158,630 people around Manchester. Roughly 1 in every 319 people it reached filled in the form.
From scrolling to a callback in five steps
Meta instant forms let people enquire without leaving Facebook or Instagram. Fewer clicks means more leads.
Sees the ad
A local property ad in their Facebook or Instagram feed.
Taps to enquire
The form opens instantly, with no website to load.
Pre-filled form
Name and contact details are filled in from their profile.
Lead captured
The enquiry lands with the agency straight away.
Agent calls back
A quick follow-up while the enquiry is still warm.
Four moves behind 1,213 leads
Target Manchester, not the whole UK
Ads were focused on the areas the agency actually covers, so every lead was someone they could serve.
158,630 people reachedBuild forms that convert
Short instant forms with pre-filled details, so enquiring took seconds rather than minutes.
Instant forms on Facebook + InstagramTest offers and creative
Several campaigns ran side by side, testing different messages to see which ones people responded to.
8 campaigns testedBack the winners
The two best campaigns were given the room to scale, and together they produced 80% of all leads.
971 leads from the top 2| Campaign | Leads | Cost per lead | Reach | Frequency | Impressions |
|---|---|---|---|---|---|
| #1 Lead form | 498 | £16.12 | 158,630 | 7.17 | 1,136,946 |
| #2 Lead form | 473 | £28.12 | 212,040 | 6.75 | 1,430,427 |
| #3 Meta leads | 76 | – | 67,764 | 3.93 | 266,090 |
| #4 Lead form | 45 | – | 27,368 | 4.97 | 135,894 |
| #5 Lead form | 44 | – | 93,852 | 5.21 | 488,590 |
| #6 Lead form | 40 | – | 32,569 | 3.21 | 104,657 |
| #7 Lead form | 32 | – | 71,936 | 3.76 | 270,774 |
| #8 Lead form | 5 | – | 3,808 | 2.68 | 10,203 |
| Total | 1,213 | – | – | – | 3,843,581 |
Campaign names anonymised. Reach is not added up across campaigns, because the same person can be reached by more than one.
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Questions about this case study
How many leads did Meta Ads generate for this Manchester real estate business?
Facebook and Instagram lead ads generated 1,213 form leads in 30 days across eight campaigns, an average of about 40 leads a day.
What was the cost per lead?
The best campaign achieved £16.12 per lead and generated 498 leads. The second-best campaign generated 473 leads at £28.12 per lead.
How many people saw the ads?
The best campaign reached 158,630 people with 1,136,946 impressions, an average frequency of 7.17. Across all campaigns the account delivered 3.84 million impressions.
Do Facebook lead forms work for estate agents?
In this account, yes. Meta instant forms let people enquire without leaving Facebook or Instagram, with their details pre-filled, and they produced 1,213 leads in 30 days for a Manchester real estate business.
Which campaigns produced the most leads?
The top two campaigns produced 971 leads between them, 80% of the total. The best campaign alone delivered 498 leads, 41% of all leads.
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