How £561 of Google Ads returned £7,442 for a home improvement company
A small budget, one campaign and a sharp focus on the conversions that matter. We grew spend 61% month on month and ROAS still climbed, reaching 13.26× with 230 conversions at £2.43 each.
Every key metric moved the right way
Figures straight from Google Ads, with the change against the previous 30 days.
- £561 of spend returned £7,442 in conversion value: £13.26 back for every £1.
- Spend up 61%, ROAS up too, from 11.40× to 13.26×. Scaling made the account more efficient, not less.
- 230 conversions at £2.43 each, from a single campaign bidding only on conversions that matter.
Results grew faster than the budget
Every metric is indexed to 100 for the previous 30 days. Spend rose 61%, but conversions rose 71% and conversion value rose 87%.
Normally ROAS drops when budget goes up. Here it rose 16%.
More spend, cheaper conversions.
Additional conversion value compared with the previous 30 days.
Where every pound went, and what came back
The funnel shows how shoppers moved through the campaign. The receipt shows what £561 bought and returned.
Stage widths are illustrative, not to scale.
Campaign receipt
We bid on the signal, not the noise
2,678 actions tracked. Only 230 counted.
Google Ads recorded 2,678 actions across the account, but only 230 were set as primary conversions for bidding. That meant the algorithm chased real customers, not page views and minor clicks that look good in a report.
This is what the client meant when they said we look beyond clicks and standard platform metrics.
A simple loop, run every week
No complex account structure. One well-fed campaign, improved on a weekly cycle.
Pick the right conversion
Only actions that meant real business were set as primary. Everything else stayed as secondary data.
Pass real values
Each conversion sent its true value so Google could tell a valuable customer from a small one.
Bid on value
One Maximise Conversion Value campaign with a target ROAS, so every bid aimed at return, not volume.
Scale and repeat
Once ROAS held steady, budget was raised. It went up 61% month on month while ROAS kept rising.
Three Google Ads myths this account disproves
You need a big budget for Google Ads to work.
Thirty days of modest spend returned over 13 times its cost.
Raising the budget always lowers ROAS.
Scaling on clean data made the account more efficient.
More conversions in the dashboard means more sales.
Bidding only on real conversions is what drove the return.
“What stood out most was Global PPC LTD's ability to look beyond clicks and standard platform metrics.”
Global PPC LTD's work generated a 13.26 ROAS, 230 conversions, and a 5.91% conversion rate. The team was professional and responsive, and delivered tasks on time.
How does your ROAS compare?
Enter last month's figures from your Google Ads account to see where you sit against this campaign.
For comparison only, not a forecast. Achievable ROAS depends on your margins, products, market and tracking.
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Questions about this case study
What ROAS did Google Ads achieve for this home improvement company?
The campaign achieved a 13.26× ROAS over 30 days (21 April to 20 May 2026). £561.30 of ad spend returned £7,442 in conversion value, up from 11.40× in the previous 30 days.
Can a small Google Ads budget be profitable?
Yes. In this account, £561 of spend produced 230 conversions at £2.43 each and £13.26 in conversion value for every £1 spent.
Did ROAS drop when the budget increased?
No. Spend rose 61% compared with the previous 30 days, yet ROAS rose from 11.40× to 13.26× and conversions rose 71%.
What bidding strategy was used?
A single Maximise Conversion Value campaign with a target ROAS, bidding only on primary conversions: 230 of the 2,678 actions tracked in the account.
Is this result verified?
Yes. The figures come directly from the client's Google Ads account, and the client confirmed the result in a verified 5-star review on Clutch.
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