Google Ads Management for Search Campaigns
Founder-led Google Ads management for ambitious UK businesses — Search, Shopping, Performance Max, YouTube and more, all optimised to revenue and ROI, never vanity metrics.
Turn Search Demand Into Predictable Revenue
Google Ads puts your business in front of people actively searching for what you sell — at the exact moment they’re ready to buy. As a UK Google Ads agency built around one specialism, Global PPC turns that high-intent demand into measurable leads, sales and pipeline.
Intent is the difference between traffic and revenue. We capture buyers at the bottom of the funnel and track every pound to a result.
High-Intent Demand
Reach buyers the second they search — not interrupt them.
Measurable ROI
Every pound tracked to a lead or sale. No vanity metrics.
Instant Speed
Qualified traffic from day one — scalable on demand.
Full-Funnel Control
Every stage managed — from first search to repeat sale.
The Funnel We Manage End-to-End
Six connected stages — each measured, optimised and scaled to compound your results.
Search Intent
Capture buyers searching for you.
High intentAd Click
Win the click efficiently.
↑ CTRLanding Page
Convert intent into action.
↑ CVRLead / Sale
Tracked conversions feed bidding.
↓ CPARetargeting
Re-engage non-converters.
↑ RepeatScale
Expand winners profitably.
↑ GrowthEvery Service, Run by Specialists
From Search and Shopping to Performance Max, YouTube and Demand Gen — all powered by one optimisation engine and a single accountable strategist.
Search Ads
Performance Max
Google Shopping
YouTube Ads
Display Ads
Demand Gen
Remarketing
Local Services Ads
Search & Performance Max
High-intent keyword campaigns and signal-rich PMax that make Google’s AI work for your margins — engineered for Quality Score and profit.
Google Shopping
Merchant Center, feed optimisation and bidding tuned to product profitability.
YouTube Ads
Video campaigns that build demand and retarget viewers down-funnel.
Display & Demand Gen
Visual campaigns that create and capture new demand.
Remarketing
Retargeting that converts the 95% who didn’t buy first time.
GA4 & Conversion Tracking
GA4, GTM and Enhanced Conversions for accurate attribution.
The Full Google Ads Service Index
Browse by category — 28 specialist services across campaigns, tracking and strategy. Tap any service to get started.
Google Search Ads Management
Capture high-intent searches with profit-focused keyword campaigns.
Get ServiceGoogle Shopping Ads
Product listings tuned to margin and ROAS via Merchant Center.
Get ServicePerformance Max Campaigns
Goal-led, signal-rich PMax across all Google inventory.
Get ServiceYouTube Ads Management
Video campaigns that build demand and retarget viewers.
Get ServiceGoogle Display Network
Visual reach and retargeting across millions of sites.
Get ServiceGoogle Demand Gen Campaigns
Create new demand across YouTube, Discover and Gmail.
Get ServiceGoogle Discovery Ads
Rich, visual ads in high-engagement Google feeds.
Get ServiceGoogle App Campaigns
Drive installs and in-app actions across Google’s network.
Get ServiceLocal Services Ads (LSA)
Google-Guaranteed, pay-per-lead campaigns for local pros.
Get ServiceGoogle Maps Ads
Promoted pins that drive footfall and local enquiries.
Get ServiceGmail Sponsored Promotions
Native ads delivered straight into the Gmail inbox.
Get ServiceSmart Campaign Management
Simplified automated campaigns for smaller budgets.
Get ServiceCall-Only Campaigns
Ads engineered to generate phone calls, not just clicks.
Get ServiceRemarketing & Retargeting
Re-engage visitors who didn’t convert the first time.
Get ServiceDynamic Search Ads (DSA)
Auto-targeted ads matched to your website content.
Get ServiceResponsive Search Ads
AI-assembled ad combinations tested for performance.
Get ServiceConversion Tracking Setup
Accurate tracking of every lead, call and sale.
Get ServiceGoogle Tag Manager Setup
Clean, centralised tag management — no messy code.
Get ServiceGA4 Analytics Integration
Event-based analytics wired directly to your ad data.
Get ServiceGoogle Merchant Center Setup
Compliant product feeds ready for Shopping & PMax.
Get ServiceFeed Optimization for Ecommerce
Titles, attributes and structure tuned to convert.
Get ServiceLanding Page CRO for Google Ads
Conversion-optimised pages aligned to ad intent.
Get ServiceCompetitor PPC Analysis
See what rivals bid on — and where to beat them.
Get ServiceKeyword Research & Intent Mapping
Map profitable demand to real buyer intent.
Get ServicePPC Funnel Strategy
Full-funnel architecture from awareness to sale.
Get ServiceMulti-Location PPC Campaigns
Geo-structured campaigns for multi-site brands.
Get ServiceInternational Google Ads
Cross-border campaigns across markets and languages.
Get ServiceWhite Label Google Ads
Agency-grade Google Ads delivered under your brand.
Get ServiceNot sure which campaigns fit your business?
Get a free, no-obligation Google Ads audit with prioritised recommendations.
Built for Google’s AI-First Future
AI Overviews, Performance Max and machine-learning bidding rewrote how Google Ads works. We feed Google’s AI the clean signals and conversion data it needs to grow your revenue.
Search & AI Overviews
Stay visible as AI reshapes how results are surfaced.
Performance Max
Goal-led, signal-rich PMax steering automation to profit.
Audience Signals
First-party & intent data training the algorithm.
Enhanced Conversions
Privacy-safe data restoring lost attribution.
Revenue Growth
Smarter bidding compounding into lower CPA, higher ROAS.
A Proven, Transparent Process
No black boxes. Every account follows the same disciplined framework — from first keyword to profitable scale.
Keyword Research
Intent mapping, competitor analysis and search-term forecasting to find profitable demand.
Campaign Structure
Clean, scalable account architecture aligned to your products, margins and goals.
Ad Creation
Conversion-led copy and creative, continuously tested against real performance.
Conversion Tracking
GA4, GTM and Enhanced Conversions so every result is measured correctly.
Optimization
Ongoing bid, budget, audience and creative refinement to push CPA down, ROAS up.
Scaling
Expand winning campaigns and channels while protecting profitability.
Your First 90 Days — What to Expect
Realistic milestones, set upfront, so you always know what’s happening and why.
Audit & Research
Account audit, keyword & competitor research, tracking review.
Campaign Setup
Structure, creative and tracking built and launched.
Data Collection
Campaigns gather signals during the learning phase.
Optimization
Aggressive refinement on real conversion data.
Scaling
Scale proven winners into new profitable territory.
Want this process running on your account?
Book a free 30-minute strategy call — we’ll map realistic numbers for your business.
Strategies Tailored to Your Sector
Select an industry to see the typical challenge, our PPC solution, and the outcome we drive. We work across most UK B2C and B2B sectors.
Thin margins & wasted Shopping spend.
Feed optimisation + profit-based PMax bidding.
Higher blended ROAS at scale.
Low-quality enquiries & tyre-kickers.
Geo-targeted lead campaigns + intent filtering.
More qualified buyer & seller leads.
Expensive clicks in a competitive space.
High-intent Search + call-only campaigns.
Lower cost per qualified case.
Compliance limits & local competition.
Compliant local search + lead forms.
More booked appointments.
High CAC & long sales cycles.
Demand-gen + retargeting to demos/trials.
Lower CAC, higher-quality pipeline.
Unqualified leads & no job tracking.
Local Services Ads + cost-per-job tracking.
More booked jobs, lower cost per job.
Strict policies & high competition.
Policy-compliant Search + trust-led pages.
More approved, qualified applications.
A Specialist Partner, Not a Generalist
We do one thing — high-performance Google & Meta Ads — with senior, founder-led attention on every account.
Founder-Led Strategy
You work directly with a certified strategist — no juniors, no hand-offs, no outsourcing.
13+ Live Certifications
Google Partner & Meta Business Partner, credentialled across every major ad vertical.
Profit, Not Vanity
We optimise to revenue and ROAS — not clicks, impressions or surface metrics.
Total Transparency
Clear reporting and a process you can see — you own your account, always.
UK Market Expertise
Deep experience across UK ecommerce, lead-gen and service businesses.
Modern & AI-Ready
Enhanced Conversions, server-side tracking and PMax expertise for today’s Google.
The Technical Backbone Behind Accurate ROI
The measurement stack that makes smart AI bidding — and honest reporting — possible.
Website
User actions captured at source.
Tag Manager
Clean, centralised tag management.
GA4
Event-based journey analytics.
Google Ads
Conversions fuel Smart Bidding.
Enhanced Conv.
Privacy-safe first-party data.
AI Optimization
Cleaner data, smarter spend.
Real Performance, Real UK Campaigns
Verified Google Ads dashboards from live UK accounts — not stock numbers. Click any screenshot to view it full-size.
Screenshots are real, unedited Google Ads dashboards from managed UK accounts. Performance varies by budget, industry & offer — past results are not a guarantee of future performance.
“Most agencies hand your budget to a junior. I built Global PPC so ambitious UK businesses work directly with the strategist — someone who treats your spend like his own.”
With 7+ years managing UK Google & Meta Ads, Hassan leads strategy on every account personally. A certified Google Partner and Meta Business Partner, he holds active credentials across Search, Shopping, Video, Performance Max, Measurement and the full Meta Blueprint pathway — no juniors, no outsourcing.
Google Ads, Answered
Straight answers to the questions UK businesses ask before partnering with a Google Ads agency.
Still have questions? Talk to usManagement fees are separate from your ad spend and depend on account size and complexity. Most UK agencies charge a monthly retainer or a percentage of spend. We quote a clear, fixed scope after your free audit — with no long lock-in contracts.
Google Ads can drive traffic and conversions from day one, but campaigns need a learning phase. Expect data collection in weeks 3–4, meaningful optimisation in month 2, and scaling from month 3 onwards.
No. We earn your business through results, not lock-in. You always own your Google Ads account, data and campaigns.
Yes. Global PPC is a certified Google Partner and Meta Business Partner, with 13+ active certifications spanning Search, Shopping, Video, Performance Max, Measurement and Apps.
Absolutely. Performance Max, Google Shopping, Merchant Center setup and feed optimisation are core specialisms — alongside Search, YouTube, Display, Demand Gen and Remarketing.
We build a full measurement stack — GA4, Google Tag Manager, Enhanced Conversions and, where needed, server-side tracking — so every lead and sale is attributed accurately and reported transparently.
You work directly with the strategist who runs your campaigns. Global PPC is founder-led — no juniors, no hand-offs and no outsourcing.
We work across ecommerce, real estate, legal, healthcare, SaaS, home services, finance and automotive — and most other UK B2C and B2B sectors. If you’re not listed, we almost certainly still cover it.
Ready to Turn Google Ads Into Predictable Growth?
Book a free 30-minute strategy call and get a no-obligation audit — with clear, prioritised recommendations you can act on, whether you work with us or not.
