Real Estate

How Real Estates Transformed Home Buying with Google & Meta Ads

When a high-end real estate firm needed to boost its online visibility and generate a steady stream of qualified leads in an increasingly competitive market, our team deployed an integrated digital marketing strategy using both Google Ads and Meta Ads. This case study details how data‐driven targeting, machine learning optimisation, and a humanised creative approach drove tangible results.

About Real Estate

A boutique real estate development firm specialising in luxury residential properties in major urban centres. Facing a saturated market and high competition from both established agencies and digital-first competitors.

real-estate-england-image

The Challenges

Estate encountered several obstacles:

  • Low Online Visibility: Traditional marketing channels had plateaued, and organic traffic wasn’t enough to sustain growth.
  • High Competition: The luxury real estate market demands exceptional targeting to stand out.
  • Fragmented Customer Journey: Prospective buyers were engaging across multiple platforms without a cohesive follow-up mechanism.

These challenges necessitated an advanced, integrated campaign that could bridge the gap between discovery and conversion.

Services Used:
Results

Business Impact

After a three-month campaign, Real Estates achieved significant improvements across all key metrics:

152%

Qualified Leads Generated Increase

47%

 Average CPL Was Reduced 

6.1%

Google Ads Achieved CTR

3.65%

Meta Ads Maintained CTR

Analysis & Insights

Key learnings from the campaign:

  • Integrated Approach Works:
    The seamless integration between Google Ads and Meta Ads created a unified customer journey—from discovery to conversion.
  • Advanced Targeting is Critical:
    Utilizing custom and lookalike audiences ensured that ads reached a highly qualified, affluent audience.
  • Continuous Optimization:
    Ongoing A/B testing and machine learning optimisations were pivotal in reducing costs and maximising performance.
For Real Estates, we put together a robust digital strategy that includes:
  • Google Ads
  • Meta Ads
  • Google Analytics Config
  • Hubspot Lead Management

“Our goal was not only to generate leads but to create an omnichannel experience that felt personal, sophisticated, and results-oriented.”

– Director, Real Estate Company

+314 %

Increase in Buyer
Leads

+267 %

Increase in Organic Property Inquiries

+182 %

Increase in Vendor Valuations

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