How Legal LLP Became a Client Magnet with Google & Meta Ads
When Legal LLP—a boutique law firm specialising in corporate and commercial litigation—sought to enhance its online visibility and secure a steady flow of high-quality consultation leads, our team delivered an integrated, data-driven digital marketing solution. By harnessing the precision of Google Ads and the dynamic social targeting of Meta Ads, we created an omnichannel campaign that not only boosted lead generation but also built genuine connections with prospective clients.
About Legal
Legal LLP operates in a competitive market where expertise, trust, and reputation are paramount. With a legacy built on delivering exceptional legal services in corporate disputes and commercial law, the firm wanted to transition from traditional referral-based marketing to a digital-first approach.
The Challenges
Legal LLP faced several significant challenges:
- Low Digital Visibility: Traditional marketing channels had reached their limit, and the firm’s website wasn’t ranking well enough to capture the increasing number of online inquiries.
- Intense Competition: The legal market is saturated with numerous firms vying for the attention of similar high-net-worth prospects.
- Fragmented Customer Journey: Prospective clients were interacting with different digital touchpoints without a unified experience, causing valuable leads to drop off.
These challenges demanded an advanced, integrated campaign that would streamline the customer journey—from discovery to conversion—while reinforcing the firm’s brand as a trusted legal advisor.
Services Used:
Results
Business Impact
After a three-month campaign, Legal LLP experienced transformative improvements:
Qualified Leads Generated Increase
Average CPL Was Reduced
Google Ads Achieved CTR
Meta Ads Maintained CTR
Analysis & Insights
Key insights from the campaign include:
- Unified Journey:
Integrating Google and Meta Ads created a seamless customer journey, reducing friction and leading to higher conversion rates. - Precision Targeting:
Custom and lookalike audiences ensured that our ads reached a highly qualified, affluent audience actively searching for expert legal advice. - Continuous Optimisation:
Ongoing A/B testing and machine-learning optimisations were critical to reducing costs and maximising performance.
- Google Ads
- Meta Ads
- Google Analytics Config
- Hubspot Lead Management
“We needed a solution that made us stand out as experts in a crowded field—and one that felt as personal as a trusted referral.”
– Exe Director, Legal LLP
+276 %
Increase in Qualified Client Leads
+321 %
Rise in Case Consultations
+154 %
Boost in Monthly Retainer Engagements
