Third Party Data

A Real-Life Journey to Boost Business with Google and Meta Ads

Facing an increasingly competitive digital landscape—with UK digital advertising spending reaching a record £29.6bn in 2023 and first‐party data now being a key differentiator—our client, a leading first‐party data selling platform, sought to improve campaign efficiency and unlock higher ROI.

About Third Party Data

Data Solutions is an innovative digital platform that sells first-party data collected from its proprietary channels. Their data is sourced from direct user interactions—via website behavior, app usage, and subscription-based engagements—ensuring accuracy and compliance with stringent GDPR guidelines. In a market where 84% of marketers now prioritize first-party data for personalization (CustomerLabs, 2024), Data Solutions was positioned to monetize high-quality, consented data across various industries.

The Objectives

  1. Maximize Revenue: Drive quality leads for data buyers and convert high-intent prospects.
  2. Enhance Campaign Efficiency: Leverage first-party data to refine audience targeting and improve ad relevance.
  3. Optimize Cost Efficiency: Reduce CPAs and boost ROAS using advanced bidding strategies.
  4. Future-Proof Marketing: Transition from reliance on third-party data to a robust, privacy-first first-party ecosystem.
Services Used:
Results

Business Impact

After six months of iterative optimizations, our multi-channel approach yielded significant performance improvements:

167%

Qualified Leads Generated Increase

53%

Average CPL Was Reduced

6.3%

Google Ads Achieved CTR

4.2%

Meta Ads Maintained CTR

Conclusion & Future Outlook

This case study illustrates that a sophisticated, data-driven advertising approach leveraging first-party data can create a sustainable competitive advantage in a rapidly evolving digital environment. Our successful integration of Google Ads and Meta Ads not only maximized revenue and improved cost efficiency but also established a blueprint for future privacy-first advertising strategies.

Looking ahead, the client is now exploring further opportunities to expand into emerging channels such as Connected TV and AI-driven search platforms, ensuring they remain at the forefront of digital advertising trends in the UK and beyond.

For Data Solutions, we put together a robust digital strategy that includes:
  • Google Ads
  • Meta Ads
  • Google Analytics Config
  • Hubspot Lead Management

“We aimed for our campaign to feel like a trusted insider tip—engaging, insightful, and perfectly in tune with our data-driven audience.”
– Marketing Director, Data Solutions

+153 %

Increase in Monthly Sign-Ups From PPC

+224 %

Rise in Paid Leads

-42 %

Reduction in Cost-Per-Sign-Up

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