Accelerating Premium Leather Clothing Sales with Advanced Google & Meta Ads
A leather clothing website, renowned for its handcrafted leather jackets, bags, and accessories, faced fierce competition in the saturated luxury ecommerce market. Despite a strong brand identity, their digital channels were underperforming, with low conversion rates and inefficient ad spend. Our integrated solution—leveraging the latest trends in Google Ads (Performance Max, dynamic search, and segmented bidding) and Meta Ads (Dynamic Ads and precise retargeting)—delivered a combined return on ad spend (ROAS) of 6.0x, boosted revenue by 150%, and lowered cost per acquisition significantly, all within a three‑month period.
About Leather Clothing
A leather clothing website prides itself on premium quality and artisanal craftsmanship. However, despite its loyal customer base, the brand struggled to reach new audiences and convert traffic into revenue on digital channels.
The Challenges
- Underperforming Digital Ads:
Existing campaigns showed low click-through rates (CTR) and poor conversion rates, with Google Ads benchmarks for luxury ecommerce typically averaging a CTR of 3–4% and conversion rates below 5%.
High cost per click (CPC) on generic search terms diluted their ad spend. - Inefficient Audience Segmentation:
Ads were not sufficiently tailored for different product lines (e.g. jackets vs. bags), resulting in suboptimal ad relevance.
Lack of granular targeting led to wasted impressions and lower ROAS. - Stagnant Creative Assets:
Creative used across campaigns was outdated and did not reflect the brand’s premium aesthetic, failing to capture the attention of luxury shoppers.
The absence of dynamic creative elements meant that ad messages did not adapt to user behaviour or seasonal trends.
Services Used:
Results & Key Metrics
Business Impact
Over the past three months, our digital strategy drove over £1.8 million in revenue, improved engagement, and doubled conversion rates—all while optimizing our spend across Google and Meta.
Google Ads ROAS Increase
Meta Ads ROAS Increase
Google Ads CTR Increased
Meta Ads CTR Increased
Key Takeaways
- Data-Driven Segmentation: Tailored audience targeting and campaign segmentation are essential for maximizing ROAS in competitive luxury ecommerce.
- Dynamic Creative Optimization: Utilizing AI to generate adaptive ad creatives significantly enhances ad relevance and user engagement.
- Integrated Multi-Channel Strategy: Combining Google Ads with Meta Ads provides complementary strengths—Google for high‑intent search queries and Meta for dynamic, visually appealing retargeting.
- Continuous Monitoring & Optimization: Ongoing A/B testing and real‑time analytics are crucial for sustaining performance and scaling campaigns effectively.
“We wanted our campaign to feel like a personal invitation from a trusted friend—engaging, inspiring, and irresistibly luxurious, perfectly capturing the essence of our handcrafted collection.”
– Sales Director, Leather clothing
- Google Ads
- Meta Ads
- Google Analytics Config
- Hubspot Lead Management
+172 %
Increase in PPC-Driven Conversion Rate
+126 %
Increase in Click-Through Rate
-37 %
Reduction in Cost-Per-Acquisition
