How Accounting Company Lead Generation with Google & Meta Ads
A forward-thinking accounting firm based in London, was facing stiff competition and a shifting client landscape in an increasingly digital world. To overcome challenges in visibility and lead quality, they partnered with us to deploy a data-driven, omnichannel digital marketing strategy. By combining high-intent Google Ads with Meta Ads’ powerful social targeting, we not only increased their brand awareness but also built a steady stream of qualified leads.
About Accountant
Accounting company specialises in offering tailored financial advice, auditing, and tax services for SMEs and high-net-worth individuals in the UK. With a reputation for precision and trust, they needed to extend their reach beyond word-of-mouth referrals and traditional print advertising.
The Challenges
Accounting company encountered several key challenges:
- Low Digital Footprint: Their existing marketing channels were yielding diminishing returns, and the firm’s website struggled to attract organic traffic in a competitive market.
- High Competition: The accounting sector is crowded with established firms and digital start-ups vying for the same audience.
- Disjointed Lead Engagement: Prospective clients were interacting with multiple digital touchpoints without a unified experience, leading to missed follow-ups and fragmented communication.
These obstacles required a sophisticated, integrated digital marketing solution to create a seamless client journey from discovery to conversion.
Services Used:
Results
Business Impact
After a three-month integrated campaign, Accounting company experienced significant improvements:
Qualified Leads Generated Increase
Average CPL Was Reduced
Google Ads Achieved CTR
Meta Ads Maintained CTR
Analysis & Insights
Key insights from the campaign:
- Unified Customer Journey:
Integrating Google and Meta Ads created a seamless experience from discovery to conversion, significantly reducing drop-offs. - Precision Targeting Pays Off:
Custom and lookalike audiences ensured that Sterling’s ads reached a highly qualified, affluent audience actively seeking expert financial advice. - Continuous Optimisation is Crucial:
Ongoing A/B testing and machine learning-driven adjustments were vital for lowering costs and maximising conversions.
- Google Ads
- Meta Ads
- Google Analytics Config
- Hubspot Lead Management
“We wanted to be seen as not only experts in numbers but as a modern, approachable firm that understands the digital age.”
– Managing Partner, Accounting Company
+380 %
Increase in Monthly
Leads
+285 %
Rise in Inbound
Calls
+120 %
Growth in Monthly Consultations
