How Advanced SEO is Enhancing Public Service for Everyday People
A public service website struggled with low search visibility and engagement. Our data-driven SEO overhaul boosted organic traffic by 75%, improved local keyword rankings, and significantly enhanced user engagement within three months.
About Public Service
A public service website serves a diverse community where timely access to accurate information is critical—from local events and planning services to emergency alerts and community resources. However, the legacy website suffered from outdated SEO practices, suboptimal metadata, and a lack of localised content strategy.
The Challenges
- Low Organic Visibility: Despite the importance of its content, the site ranked on the second page for many local service keywords. Backlinko’s latest data indicates that organic search drives over 50% of web traffic; Riverside’s site was capturing far below this benchmark.
- Mobile Performance & Accessibility: With 60% of searches now originating on mobile devices, the site’s slow load times and poor mobile usability were affecting user engagement and local search rankings.
- Fragmented Content & Metadata: The website had inconsistent page titles, duplicate meta descriptions, and underutilised structured data, limiting its ability to achieve rich results (such as featured snippets) and hindering localised search efforts.
- Limited Local & Voice Search Optimization: As 62% of users are now using voice search for local information, the site was not optimised to answer conversational queries—a crucial gap for public service information.
Services Used:
Results & Key Metrics
Business Impact
Discover how our digital strategy transformed online performance in just three months:
Organic Traffic Increased
Targeted Local Keywords Reached
Average Session Duration Increased
Key Takeaways
- Data-Driven Decisions:
Rigorous analysis and KPI tracking are essential for understanding and improving website performance. - Local & Voice Search Matter:
Tailoring content for local intent and conversational queries significantly enhances user engagement. - Technical Excellence & Accessibility:
Fast, accessible websites build trust and drive higher engagement, particularly on mobile devices. - Sustainable Strategy:
A holistic SEO approach—combining technical, on-page, and off-page tactics—can yield remarkable ROI even for non-commercial public sector sites.
- Google Search Console Integration
- Comprehensive Technical Audit
- Local & Voice Search Optimization
- Structured Data Implementation
“Our website was underperforming—we had low organic traffic, poor mobile performance, and inconsistent local keyword rankings. It felt like we were invisible to our community.”
+213 %
Increase in Local Search Impressions
+187 %
Rise in Top-Three Local Keyword Rankings
-53 %
Drop in Bounce
Rate
